# Electric Sunshine Fashion Content Case Study | FXXK Agency

Page: https://fxxkagency.com/case-studies/electric-sunshine
Type: Case study (completed client case study)
Site: FXXK Agency, https://fxxkagency.com
Updated: 2026-11-07

## Summary

Lucas Mora, founder of FXXK Agency, helped bring together a New York City
fashion production for Electric Sunshine through outfit selection, styling,
model sourcing, content creation, modeling, and brand promotion.

## The brand

- Electric Sunshine is a New York City clothing brand (fashion, streetwear,
  and retail) founded in 2014, according to its website. The brand describes
  its approach as individually crafted clothing.
- Website: https://www.electricsunshinenyc.com/ (About: https://www.electricsunshinenyc.com/about)
- Main Instagram account: @electricsunshine.nyc (https://www.instagram.com/electricsunshine.nyc/)
- Classic collection Instagram account: @electricsunshinenyc.iii
  (https://www.instagram.com/electricsunshinenyc.iii/). This is a different
  account from the main brand account. The campaign posts are connected to it.

## What Lucas Mora did (as reported by Lucas Mora)

- Helped organize and set up a 16 hour photo and video shoot. The 16 hours
  describe the length of the shoot, not the amount of finished footage.
- Helped select clothing and style outfits inside Electric Sunshine's New York City store.
- Created content and supported the production.
- Modeled the clothing.
- Helped find additional models.
- Helped promote the brand through published content, including a
  collaborative Instagram post between @fxxk.lucas and @electricsunshinenyc.iii.

Lucas is not credited as the sole photographer, videographer, producer, or
creative director. The production was collaborative.

## Published looks (Instagram publication dates, not the shoot date)

- Look #5, published March 5, 2024: a movement image of Lucas balancing on his
  hands in a black outfit with yellow accents.
- Look #7, published March 8, 2024: a close crop featuring a black jacket.
- Look #11, published March 12, 2024: a full outfit with a white graphic hoodie
  and gray pants. Collaborative post by @fxxk.lucas and @electricsunshinenyc.iii.

The look numbers come from captions. They label looks; they do not establish
how many looks were completed. The page says "multiple styled looks".

## Production sequence (no hours or dates assigned to stages)

1. Preparation
2. Outfit selection and styling
3. Model sourcing
4. Photo and video production
5. Publishing and promotion

## Scope and limits

- Service category: Social Media & Video (Video Production & Content Systems).
- Not claimed: paid or Meta advertising, referral codes, website development,
  SEO delivery, sales, reach, conversions, or audience growth.
- The brand's later store activity, pop ups, and follower counts are not
  attributed to this project.

## Related pages

- Video and content production: https://fxxkagency.com/services/content-creation
- Social media management: https://fxxkagency.com/services/social-media-management
- Retail and ecommerce marketing: https://fxxkagency.com/industries/retail-ecommerce
- New York City: https://fxxkagency.com/locations/new-york-city
- Lucas Mora: https://fxxkagency.com/lucas
- All case studies: https://fxxkagency.com/case-studies

## Contact

- Discuss a project (inquiry form): https://fxxkagency.com/contact
- Email: contact@fxxkagency.com