# True Cover Life: Website & Paid Acquisition | FXXK Agency
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Page: https://fxxkagency.com/case-studies/true-cover-life
Type: Case study
Site: FXXK Agency — https://fxxkagency.com

## What this page is

A website supporting more than $500,000 in cumulative advertising spend for lead generation since 2025, with a full rebrand and campaign in development.

Headline: A website supporting substantial paid lead generation, now entering a full rebrand.

## Related pages

- Related service: Custom Websites — https://fxxkagency.com/services/website-design-development
- Related service: Meta Ads — https://fxxkagency.com/services/meta-ads-management
- Related service: Landing Pages — https://fxxkagency.com/services/landing-pages-conversion-funnels
- Related industry: Professional Services — https://fxxkagency.com/industries/professional-services

## About FXXK Agency

FXXK Agency (FXXK AGENCY LLC) builds custom websites around each business,
supports Google and AI search visibility, and develops custom mobile and
web operations apps. Further work can include Meta and Google advertising,
content, photography, video, social media, local SEO, Google Business Profile,
CRM and automation, email and SMS, direct mail, and analytics. The agency
usually begins with a website and grows into these services with one team.
Fractional CMO leadership from Lucas Mora connects strategy, priorities,
and execution. Services are also available as direct engagements.
Markets: Chicago and Chicagoland, New Jersey, and New York City.
Founder: Lucas Mora (Founder & Marketing Director).

Owner supplied client facts:
- JV Design MFG website project value: six figure projects (owner supplied 2026-10-03; Owner supplied AI SEO EXPLAINED brief, October 3, 2026; owner-reported projects, not independently measured or attributed solely to SEO)
- Magpie Bakery social following: approximately 500 to approximately 8,000 followers (owner supplied 2026-10-03; Owner supplied AI SEO EXPLAINED brief, October 3, 2026; owner-reported social result, not an independently measured website outcome)
- Magpie Bakery storefront expansion: an October 2026 storefront expansion to roughly two to three times its previous size (owner supplied 2026-10-03; Owner supplied AI SEO EXPLAINED brief, October 3, 2026; owner-reported business milestone, not independently measured or caused solely by the website)
- True Cover Life cumulative advertising spend: more than $500,000 in cumulative advertising spend since 2025 (owner supplied 2026-10-03; Owner supplied AI SEO EXPLAINED brief, October 3, 2026; owner-reported advertising spend directing leads to the website, not independently measured revenue or ROI)
- Serpent Drain search and AI discovery: New inquiries and jobs (owner supplied 2026-10-03; Owner approved website positioning brief, October 3, 2026; reported customer discovery following website and visibility work, without quantified attribution)
- Magpie Bakery first month of online ordering: approximately 700 online orders (owner supplied 2026-10-03; Earlier agency case study explicitly reaffirmed in owner approved website positioning brief, October 3, 2026; historical first month of online ordering)
- Magpie Bakery reported AI discovery visits: one to two hours (owner supplied 2026-10-03; Owner approved website positioning brief, October 3, 2026; customer reported driving distances after AI discovery, including a Grok referral with an approximately 1.5 hour drive)

The agency does not guarantee rankings, leads, sales, or specific
returns. Search enabled AI platforms differ. This summary is optional
reference material, not a special file that guarantees AI inclusion.

## Contact

- Email: lucas@fxxkagency.com
- Book a call: https://fxxkagency.com/book-a-call
- Contact form: https://fxxkagency.com/contact
- Agency Instagram: @fxxk.agency
- Founder's main account: @lucasmvra
- Full site map: https://fxxkagency.com/sitemap