About FXXK Agency
A useful website. A closer understanding of your business.
FXXK Agency usually begins with a custom website, then brings ads, creative, SEO, content, and business systems together under one team. Founder Lucas Mora provides hands on marketing direction through our fractional CMO service.
The founder
Lucas Mora. Founder and Marketing Director.
Lucas connects the business strategy to what gets built. That means understanding the offer, shaping the website, directing the marketing, and helping decide which systems and services are useful next.
The work spans a bakery, an elevator manufacturer, a drain service business, and an insurance brand. Each has a different customer journey. Their case studies show how websites, discovery, advertising, content, and operations software fit those needs.
Understand the business
A specialist manufacturer needs capability evidence and useful quote paths. A bakery needs clear menus, ordering, and reasons to visit. The starting point is understanding how your customers decide and what the business can deliver.
Build a useful foundation
Our work often starts with a custom website: a tangible asset built around your offer, customer journey, and search visibility. Existing websites, advertising, content, and operations projects can also be the right starting point.
Build on what helps
The same team can grow with you into ads, creative, SEO, content, and systems. Fractional CMO leadership connects the priorities and execution, so each new service supports the work already in place. We agree the scope around what your business needs.
Operating principles
The rules we don't negotiate.
01
Start with the business
Your customers, offer, and daily work shape the website. We define what it needs to explain, what visitors need to do, and how the work will be evaluated.
02
Make the scope clear
Deliverables, account access, licensing, ownership, and support belong in the agreement. You should understand what you are buying and what the ongoing requirements are.
03
Strategy stays close to execution
Lucas stays close to the design, development, creative, and measurement. Decisions connect to the business problem the project is meant to solve.
04
Measured on business outcomes
Calls, bookings, orders, and relevant inquiries help tell the story. We keep awareness, website activity, advertising spend, and business results distinct so the numbers mean something.
- JV Design MFG website project value
- six figure projects
- Magpie Bakery social following
- approximately 500 to approximately 8,000 followers
- Magpie Bakery storefront expansion
- an October 2026 storefront expansion to roughly two to three times its previous size
- True Cover Life cumulative advertising spend
- more than $500,000 in cumulative advertising spend since 2025
- Serpent Drain search and AI discovery
- New inquiries and jobs
How the agency is built
One team. A shared direction.
Fractional CMO means marketing leadership without hiring a full time chief marketing officer. Lucas helps set priorities and coordinate execution, while FXXK builds and runs the agreed work. We can also collaborate with your existing team and providers.
Your website, ads, creative, search presence, and operations should not pull in different directions. We connect them around the same goals and customer journey. That can begin with a website and expand into a broader marketing relationship, or start with the specific service you need today.
To see how that approach changes by business, start with the case studies.
Judge for yourself
The work, and the questions to grill us with.
Case study
JV Design MFG
Six figure projects reported through a custom manufacturing website, with a separate mobile and web operations app.
Case study
Magpie Bakery
Custom web, ordering, content, and discovery alongside audience growth and an October 2026 cafe expansion.
Guide
Choosing an Agency
The vetting questions we'd want you to ask us — and any competitor.
Next step
Tell Lucas what your business needs next.
Bring an existing website, a business you are building, or a problem with your marketing and systems. We will discuss the work and what an appropriate scope could include.