About FXXK Agency
The agency your marketing deserves. Run by the person doing the work.
FXXK Agency is a founder-led marketing partner based in the New Jersey / New York market and working across Chicago. The name is a filter: businesses that want safe, beige marketing self-select out — businesses that want the work taken personally stay.
The founder
Lucas Mvra. Founder, marketing director, fractional CMO.
Three titles, one habit: staying in the work. Lucas leads strategy for every client, runs the paid media practice, and acts as fractional CMO for businesses that need marketing leadership without an executive hire.
The paid media practice runs as a verified Meta Business Partner — with $5M+ in ad spend managed across 185+ clients and 800M+ impressions generated over 5+ years of hands-on work.
The start
Lucas ran his first Meta ads in 8th grade for a local lawn care business. No certifications, no course — a real business that needed customers, and a kid who figured out how to get them. That framing stuck: marketing is a system you build for someone's livelihood, not content you produce for its own sake.
The deep end
Years of hands-on Meta advertising across local niches followed — restaurants, barbershops, bakeries, med spas, contractors, retail. Different offers, different margins, same lesson every time: the ad is never the whole system. The offer, the page, the follow-up, and the tracking decide whether attention becomes revenue.
The agency
FXXK Agency exists because most businesses were buying marketing in pieces — a content person here, an ads vendor there, a web guy somewhere — and nobody owned the outcome. So the agency was built around the whole system: strategy, creative, media, web, SEO, and measurement under one roof, with the founder in the work.
Operating principles
The rules we don't negotiate.
01
Transparency beats theater
You see what we spent, what it produced, and what we're changing. Reports are written for an owner, not to impress another marketer.
02
You own everything
Ad accounts, pixels, audiences, websites, and approved creative live in your name. An agency that holds your assets hostage isn't a partner.
03
Strategy stays close to execution
The person deciding the plan is in the account, on the shoot, and in the analytics. Nothing gets lost between a strategist's deck and an intern's keyboard.
04
Measured on business outcomes
Calls, bookings, orders, inquiries. Follower counts and impressions are inputs — they only matter when they turn into one of the former.
- Ad spend managed
- $5M+
- Clients across niches
- 185+
- Impressions generated
- 800M+
- Years of results
- 5+
How the agency is built
Deliberately small. Deliberately senior.
FXXK Agency is founder-led by design, working with a trusted network of specialists for production capacity — shooters, editors, developers — while strategy and accountability stay in one place. No account-manager relay race, no junior team learning on your budget.
That structure is a tradeoff, and we're honest about it: we're not built for clients who need a 40-person war room or 24-hour turnaround across six time zones. We're built for businesses that want the person they hired in the meeting, in the account, and answerable for the result.
If that's the kind of partner you're looking for, the work speaks for itself — start with the case studies.
Judge for yourself
The work, and the questions to grill us with.
Case study
JV Design & Manufacturing
A B2B website for a Chicago elevator cab manufacturer, floor by floor.
Case study
Magpie Bakery
A New Jersey bakery's content engine — audience growth to online orders.
Guide
Choosing an Agency
The vetting questions we'd want you to ask us — and any competitor.
Next step
The next step is a conversation, not a contract.
Book a strategy call with Lucas — thirty minutes on your business, your numbers, and whether this is a fit. If it isn't, you'll leave with a straight answer and a useful read on your marketing.