The Full Overhaul / FXXK Agency
Websites, software, AI, search, ads, and content. One team connects how your business attracts customers, converts interest, and gets the work done.
Instagram followers, from our early collaboration to November 2026. The brand’s growth, with Meta ads and content from us early on.
Solvere Services LtdReported annual Meta account spend, 2023 to 2025, where Lucas Mora personally managed lead generation campaigns. Spend, not revenue.
HudHausFirst month coupon redemptions from a 20,000 piece direct mail campaign. Agency reported.
JV Design MFGReceived through the website. Project value, as reported by the agency owner.
Magpie BakerySocial followers, alongside a bakery to cafe expansion described as underway in October 2026.
Serpent DrainReported through search and AI discovery after the website and visibility work.
True Cover LifeCumulative advertising spend directed to website lead generation since launch in 2025.
WEYZ ClothingOn a December 2022 streetwear post Lucas created, published, and promoted with Meta ads. Visible counts, as captured.
Agency owner reported outcomes. Each client story explains the context and the role of each channel.
The Full Overhaul / Six connected pillars
A better website is often the beginning. The real opportunity is making your marketing, software, and operations work together. Select a system to see how.
Give customers a clear reason to choose you, then a useful way to take the next step. Design, content, and functionality work together instead of filling a template.
Turn attention into an informed conversation.
The destination for your search visibility, creative, and paid campaigns.
See the JV Design websiteClear service information, helpful answers, technical SEO, and local context give search engines and search enabled AI better information about your business.
Help relevant customers find and evaluate your business.
Connects what customers search for to useful pages and clear next steps. Rankings and AI recommendations are never guaranteed.
See Serpent Drain's discovery storyMeta and Google campaigns need more than an ad. We connect the offer, audience, creative, landing experience, and measurement around the business goal.
Build an accountable path from campaign to inquiry.
Your website receives the traffic. Your content earns attention. Your team handles the opportunity.
Also explore Google AdsShow the people, product, process, and expertise behind the offer. Video, photography, and social content give your website and campaigns something meaningful to say.
Give people a reason to recognize and remember you.
One creative direction across your website, social presence, and advertising.
See the Magpie Bakery storyReplace disconnected spreadsheets and repeated manual handoffs with a custom system designed around the team. Mobile and web access, workflows, and integrations depend on your scope.
Bring the people and work behind growth into focus.
JV Design and Serpent Drain have distinct operations apps alongside their public websites. Integrations are defined per project.
See JV Design's operations workIdentify where AI and automation can be useful, then design the workflow around your tools, data, and team. Human review and clear boundaries belong in the system.
Make recurring tasks easier to manage and maintain.
Connect useful actions between your marketing, CRM, and operations where the agreed implementation supports it.
Explore fractional CMO leadershipStart with the right foundation. Add what the business needs. Individual services are available without a full overhaul.
The problem is usually between the tools.
A good ad sends someone to a weak website. A promising inquiry disappears in a spreadsheet. Your team spends the day moving information between systems that never talk.
We plan the public experience and the operation behind it together. Your website is often the first useful foundation. Marketing helps people discover it. Software and carefully scoped automation support what happens next.
From disconnected to deliberate
More software isn't always the answer. A shared strategy, clear handoffs, and the right implementation can make the pieces more useful together.
A system with a shared direction.
Designed connections, based on your scope. Not a promise of automatic growth.
BeforeA website disconnected from the sales process.
AfterClear information and a purposeful next step.
BeforeCampaigns, content, and search working separately.
AfterA coordinated plan from discovery to inquiry.
BeforeScattered records and repeated manual handoffs.
AfterDefined workflows and the tools your team needs.
BeforeTasks repeated without a clear owner or process.
AfterUseful automation with human oversight.
Software for the other side of growth
More inquiries are only part of the picture. Build a workspace around how your people manage customers, deliver work, and move the business forward.
Bring the information your team needs into a clear workspace. Define who reviews a request, what needs attention, and what happens next.
The request includes the service needed and the customer's preferred next step.
Shape a shared workflow around the way your business delivers. A custom build can make responsibilities, project stages, and handoffs easier to understand.
Make the work clear
Keep the team aligned
Close the loop
Use AI where it helps, with appropriate permissions, human review, and an exception path. Decide what should be automated and what should remain a human decision.
Capture the relevant context
Assist with a defined task
Keep a person in control
Proceed within agreed rules
Actual operations builds.
Explore the client stories.
Also explore Magpie Operations , a separate bakery operations system in active development and optimization.
Less friction. More room to move.
Let’s rebuild your website, marketing, software, and AI infrastructure around one connected growth strategy.
Selected work / Real businesses
29 client case studies and 35 projects in all. Explore what we built, why it fits, and what the business reports.
13 client stories shown
Cannabis Dispensary / Retail
A New Jersey dispensary marketing system built from its early stages: strategy, Meta campaigns, social growth, video, content, and a direct mail campaign with measured redemptions.
$20,000 Direct mail campaign investment. Campaign cost, as reported by the agency.
Explore the client story
Bakery / Food & Beverage / Ecommerce
Website and Shopify ordering, SEO and AEO, content, video, social media, advertising, and custom operations software for a growing New Jersey bakery.
~500 → ~8,000 Social followers. Owner reported social audience growth. Not a website traffic figure.
Explore the client story
Manufacturing / Custom Elevator Components
A custom website, SEO and AEO, and a mobile and web operations portal for a specialist elevator component manufacturer that reports six figure projects through its website.
Six figure Projects received through the website. JV Design’s project values. Not FXXK Agency revenue or fees, and not attributed to SEO alone.
Explore the client story
Property Services / Home Services
A complete website redesign with SEO, AEO, and local search for a New Jersey property services company that started with little to no online visibility.
Explore the client story
Home Services / Drain & Sewer
A custom drain and sewer website, SEO, AEO, and local search work, plus a custom operations portal, for a service business now reporting inquiries from search and AI discovery.
New jobs Inquiries and jobs from search and AI discovery. A qualitative result. No job totals, revenue, or attribution percentages.
Explore the client story
Insurance / Lead Generation
A marketing focused insurance website with education, lead generation journeys, and paid media landing experiences, receiving $500K+ in cumulative ad spend since 2025.
$500K+ Cumulative advertising spend directed to the website since 2025. Advertising investment, not revenue or profit. Not all of it is represented as managed by FXXK Agency.
Explore the client storyNightlife & Events
Meta advertising, event content, and ticket conversion campaigns for a New York nightlife brand that has grown from about 6,000 to 43.9K Instagram followers.
~6K → 43.9K Instagram followers, early collaboration to November 2026. The brand’s growth over time, not an advertising result attributed to FXXK alone.
Explore the client storyFashion / Clothing / Ecommerce
Early launch content, organic UGC, and Meta advertising for BERLINC’s first product drop, including paid amplification of its first viral product video.
~113K Brand audience, November 2026. Where the brand has gone since the first drop, not followers generated by the campaign.
Explore the client storyGrooming / Hair & Skin Care
Two directly commissioned paid creator campaigns for Hanz de Fuko, featuring hair and face care promotion and complete production of the featured reel.
Explore the client storyFashion / Streetwear / Creator Partnership
A creator partnership: Nocturnal Worldwide clothing worn and credited in Lucas Mora’s own fashion, lifestyle, and skateboarding content on Instagram in 2022.
Explore the client storyFashion / Streetwear / Ecommerce
UGC, organic fashion content, Meta advertising, and referral code promotion supporting WEYZ’s audience growth and brand discovery.
906 likes And 65 comments, visible on the December 8, 2022 campaign post. Counts as shown in the supplied screenshot. Not a measured campaign window and not split into organic or paid.
Explore the client storyFashion / New York label
Organized and photographed Helvet New York’s first ever photoshoot, shot more brand content, and promoted the clothing through UGC and advertising.
Explore the client storyRestaurant / Yakiniku
An early guest turned contributor: social content and promotion that helped bring people into Sho Wagyu as it got established in 2025.
Explore the client storyExplore more client work and software in development. Each project clearly separates delivered work, current development, and planned next steps.
Beauty / Hair Salon
Ongoing social media management, Reels, and video production for a hair salon, with a new custom website and paid campaigns in development.
Legal / Professional Services
A custom website for Taxman, Pollock, Murray & Bekkerman: firm and attorney presentation, practice areas, office information, and a clear inquiry experience.
Bakery / Custom Business Software
Magpie Operations.
Bakery / Custom Business Software
A custom operations application for Magpie Bakery connecting front of house, kitchen, order management, and pickup. Working, and still being developed.
Discovery is part of the architecture
Your next customer may not know your name. Your website should help them understand why your business is relevant to what they need.
Useful service pages, accurate business details, real project evidence, and clear internal links give Google and search enabled AI experiences better context.
Magpie reports customers making long trips after AI recommendations. Serpent reports new inquiries through search and AI discovery. These are client experiences, not guarantees.
No special AI file, schema, or hidden prompt guarantees inclusion. Platforms differ. The quality of your information and implementation matters, not simply whether your website is custom coded.
Explore SEO and AI search visibilityExplain what you do, who you serve, and where you operate.
Answer real questions with distinct pages, relevant evidence, and clear next steps.
Give search systems a logical, crawlable structure and people a direct path to action.
Built around the work you do
A manufacturer needs a different system than a bakery, a service company, or a growing professional practice. The architecture follows the business.
Technical buyers, long sales cycles, quote pipelines, and production work that needs tracking.
Industry detailExpertise that is easy to evaluate, intake that respects people’s time, and workflows scoped around applicable privacy requirements.
Industry detailOrdering, pickup planning, local discovery, and content that brings people through the door.
Industry detailStorefront performance, paid acquisition, and the order operations behind the cart.
Industry detailLead capture, search visibility, job tracking, and follow up that keep pace with demand.
Industry detailConsistent search presence, shared data, and operations visibility across every site.
Established businesses whose website, marketing, and admin have grown up separately.
Teams outgrowing spreadsheets and starter tools faster than they can replace them.
One team. A considered sequence.
The Full Overhaul is a connected strategy, not a stack of disconnected deliverables. Explore how we get from the first conversation to the next stage of growth.
Lucas starts with the business: your customers, your current systems, the work that takes too long, and the opportunities worth pursuing. We look at what should stay as carefully as what should change.
Architect turns those priorities into a clear plan.
Define how the website, acquisition, operations, and automation should work together. Agree on scope, responsibilities, integrations, and what a useful outcome looks like before implementation.
Develop turns the agreed plan into working experiences.
Design and develop the agreed website, software, or marketing infrastructure. Review important decisions together, test the experience, and keep the work connected to the original business priorities.
Launch puts the tested experience to work.
Prepare the agreed launch, check important customer actions, and make sure your team understands what has changed. Tracking, access, documentation, and support follow the project scope.
Scale uses real feedback to decide what deserves attention next.
Evaluate the work using the measures we agreed on. Improve what matters and add the services the business actually needs, with fractional CMO direction connecting the priorities and execution.
The next step depends on your business, not a compulsory package.
In the founder’s words
“I build full stack marketing, software, and AI system overhauls for businesses.”
Lucas MoraFounder & Chief Marketing Officer, FXXK AgencyLucas learns the business, sets the direction, and stays close to the build. Fractional CMO leadership brings the priorities together; FXXK connects the execution.
You can start with a website, bring us one specific problem, or discuss the complete overhaul. The point is useful work with a clear purpose, not buying everything at once.
Meet FXXK AgencyPeople behind the work
Lucas Mora leads the direction. Jason Espino coordinates development and delivery. David Brooks engineers the backend systems. Tobenna Kelvin brings video and social content into the same plan.
Straight answers
The scope, the software, and what happens next. No mystery.
FXXK Agency builds full stack marketing, software, and AI system overhauls for businesses. One founder led team designs and builds the website, search visibility, paid advertising, video and content, custom operations software, and AI automation as a connected system. Each of those services is also available on its own.
It is a planned rebuild of how a business attracts customers, converts them, delivers the work, and reports on it. We audit the current website, acquisition, software, and workflows, design a connected system and a phased roadmap, then build, launch, measure, and keep improving it.
No. The audit decides which components matter now and which can wait. You can also hire FXXK for a single service, such as a custom website, SEO, advertising, video, an operations portal, or AI automation.
Software shaped around how a team works: internal dashboards, employee and management portals, custom CRMs, job and project tracking, scheduling, order and production tracking, reporting, and role based permissions. JV Design MFG and Serpent Drain each run their own custom operations portal. Every build is scoped to one business.
Inside real workflows: qualifying leads, drafting follow ups, processing documents, answering common questions from approved information, and producing reports. People review AI output wherever it affects customers, money, or commitments.
No. We improve technical SEO, content, structured data, and business information so the company is easier to find, understand, and cite in Google and AI driven search. Search engines and AI platforms decide what they show, so no one can guarantee rankings or placement.
The pillars involved, custom software complexity, integrations, content production, migration, and ongoing support. Advertising spend, AI usage, hosting, and third party subscriptions are separate costs. The roadmap defines scope, responsibilities, and recurring costs before work begins.
Our primary markets are Chicago and Chicagoland, New Jersey, and New York City. Not every client is in those markets, and businesses elsewhere can also get in touch.
Your next chapter starts here.
Tell Lucas what the business does and what needs to change. Bring a website that underperforms, a workflow your team has outgrown, or a bigger plan for growth.
Chicago and Chicagoland. New Jersey. New York City.
Businesses elsewhere are welcome to get in touch.
Four required details. Add context if you have it.
A separate initiative / Website Grant
Lucas is choosing five businesses or ideas and building their websites free. Each build is valued at approximately $12,000. No purchase required.