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FXXK / AgencyMeta Business Partner

Software. AI. Marketing. One complete overhaul.

We don’t just market businesses. We rebuild how they grow and operate.

FXXK Agency designs and builds complete business overhauls, combining custom websites, software, AI automation, SEO, paid advertising, video production, and operations portals into one connected infrastructure.

In the founder’s words

“I build full stack marketing, software, and AI system overhauls for businesses.”

Lucas MoraFounder, FXXK Agency

What FXXK Agency is

FXXK Agency is a founder led team that rebuilds how businesses attract customers, convert them, and run the work behind every sale. We design and build custom websites, operations software, AI automation, search visibility, paid acquisition, and video as one connected system.

The full overhaul is the flagship offer. Every component is also available on its own. Our primary markets are Chicago and Chicagoland, New Jersey, and New York City.

Conceptual diagram: websites, search, acquisition, content, operations software, and AI automation planned as one system.
Conceptual previews. Illustrative interfaces, not client screens or data.

01 / The problem

Your business doesn’t need another disconnected service.

One company manages the website. Another handles the ads. Another handles search. Employees move information between tools by hand, customer data fragments, and every bit of growth adds administrative complexity. We connect the digital and operational sides of a business into one coherent system.

  • Four vendors. No shared plan.

    One person builds the website, another runs SEO, another runs ads, and someone else maintains the software. Each optimizes their own piece.

  • Systems that do not talk

    Leads land in one tool, orders in another, and jobs in a spreadsheet. Nobody sees the whole customer journey.

  • Data in too many places

    Reporting means exporting, copying, and guessing. Decisions wait for numbers that never quite agree.

  • Time lost between tools

    Your team retypes the same information, chases the same follow ups, and switches screens all day.

  • Traffic into a bottleneck

    Marketing drives more demand into operations that cannot absorb it, so growth turns into backlog.

  • The FXXK approach

    Design the infrastructure as one system.

    One team plans the website, search, acquisition, content, software, and automation together, so information can move from the first click to the finished job.

02 / One agency. The entire system.

Six pillars. One connected business overhaul.

Each pillar solves a real problem on its own. Planned together, they become infrastructure: data, customers, and work moving through one system.

The full business overhaul

Six components. One plan. One team.

  • Pillar 01 / 06

    Custom Websites & Digital Infrastructure

    Fast, fully custom websites, web apps, and ecommerce built to explain the business, capture demand, and connect to everything behind it.

    • Fully custom website design and development
    • Full stack web applications
    • High performance websites
  • Pillar 02 / 06

    SEO & AI Search Visibility

    Technical, local, and content foundations that make the business easier to find, understand, and cite across Google and AI driven search.

    • Complete technical SEO overhauls
    • Organic search visibility strategy
    • Local SEO and Google Business Profile optimization
  • Pillar 03 / 06

    Paid Advertising & Customer Acquisition

    Google and Meta campaigns, landing pages, retargeting, and attribution built as one acquisition system, not a set of ads.

    • Google Ads
    • Meta Ads
    • Lead generation campaigns
  • Pillar 04 / 06

    Video Production & Content Systems

    Commercial video, short form content, ad creative, and founder branding produced to feed acquisition, not just fill a feed.

    • Commercial video production
    • Short form content
    • Reels, TikTok, and YouTube Shorts
  • Pillar 05 / 06

    Custom Operations Portals & Business Software

    Dashboards, portals, CRMs, and order, job, and production tracking built around the way your team actually works.

    • Internal business dashboards
    • Employee and management portals
    • Custom CRM systems
  • Pillar 06 / 06

    AI Integration & Workflow Automation

    AI and automation placed inside real workflows, from lead qualification and follow up to document processing and reporting, with people in control.

    • AI assisted business processes
    • Workflow automation
    • AI customer service assistants

Fractional CMO leadership from Lucas Mora sets the priorities across all six.

03 / How a complete overhaul works

Audit. Architect. Develop. Launch. Scale.

A phased roadmap, so something useful launches early and every phase makes the next one easier.

  1. 01

    Audit

    Analyze the existing digital infrastructure, marketing, business operations, and the bottlenecks between them.

  2. 02

    Architect

    Build a roadmap that connects software, automation, marketing, and operational improvements, with scope and measures agreed up front.

  3. 03

    Develop

    Design and develop the custom website, software, integrations, and business systems the roadmap calls for.

  4. 04

    Launch

    Deploy the new infrastructure, establish analytics, and activate the acquisition systems.

  5. 05

    Optimize and scale

    Improve the connected systems as the business grows, one agreed phase at a time.

04 / The business transformation

From disconnected to fully integrated.

Not a longer list of marketing deliverables. A business that runs on connected infrastructure. Results depend on the business, the scope, and the work after launch; none of them is automatic.

  • Before: Outdated website

    After: Custom digital infrastructure

  • Before: Disconnected software

    After: Integrated operations portals

  • Before: Manual workflows

    After: Automated workflows

  • Before: Inconsistent customer acquisition

    After: Trackable customer acquisition

  • Before: Weak search visibility

    After: Stronger technical SEO foundations

  • Before: Fragmented reporting

    After: Centralized operational data

  • Before: Unstructured content production

    After: Scalable content and growth systems

05 / Custom operations software

We build the software your business actually needs.

Your business shouldn’t have to fit the software. The software should fit your business. Management dashboards, orders and production, employee permissions, scheduling, client activity, inventory, and operational reporting, built around the way your team actually works and connected to everything else.

  • Management dashboards
  • Orders and production
  • Employee permissions
  • Scheduling
  • Client activity
  • Inventory
  • Operational reporting
Explore Custom Business Software
Conceptual example. An illustrative interface, not a client screen or client data.

Manufacturing production tracking

JV Design MFGClient operations portal

Jobs, production, quality control, packing, and shipping in one shared portal for a custom manufacturer.
Read the JV Design MFG story

Service job tracking and follow up

Serpent DrainClient operations portal

Website activity, customer information, job status, and follow up in one private portal for a drain and sewer service business.
Read the Serpent Drain story

Bakery order management

Magpie OperationsImplementation preview

A staff application for orders, pickup planning, kitchen quantities, and handoff, separate from the public storefront. It is not approved for live holiday orders, and private staff screens are not shown.

See the implementation preview
  1. 01Order information
  2. 02Pickup planning
  3. 03Kitchen quantities
  4. 04Ready for handoff

Capabilities we scope and build

  • Internal business dashboards
  • Employee and management portals
  • Custom CRM systems
  • Customer databases
  • Job tracking and project management
  • Scheduling and booking software
  • Ecommerce operations dashboards
  • Order tracking and fulfillment
  • Inventory and production tracking
  • Automated reporting
  • Role based employee permissions
  • Financial and operational visibility
  • Integrations with existing business platforms

Every system is scoped to one business. Not every capability is part of every build.

06 / Our work and results

Real businesses. Real systems. Clearly labeled results.

Websites, search visibility, custom software, ecommerce paths, and recurring marketing, in the combinations each business needed.

JV Design MFG
Six figure projects
Received through the website. Project value, as reported by the agency owner.
Magpie Bakery
~500 to ~8,000
Social followers, alongside a bakery to cafe expansion described as underway in October 2026.
Serpent Drain
New inquiries + jobs
Reported through search and AI discovery after the website and visibility work.
True Cover Life
$500k+ ad spend
Cumulative advertising spend directed to website lead generation since launch in 2025.

Agency owner reported outcomes, not independently audited. Full context and the role of each channel appear in the client stories.

JV Design MFG website

Custom manufacturing

JV Design MFG

The challenge
Give specialist elevator buyers real work to evaluate and a clear route to a quote, while the team manages production behind the scenes.
Systems built
Custom website. Search visibility. Mobile and web operations portal.
Pillars involved
01 Custom Websites02 SEO & AEO05 Operations Portals
Reported outcome
Six figure projects received through the website, as reported by the agency owner.
Serpent Drain website

Drain and sewer services

Serpent Drain

The challenge
Help people with an urgent drain or sewer problem recognize the right service and reach out, then keep jobs and follow up organized.
Systems built
Custom website. Search and AI visibility work. Mobile and web operations portal.
Pillars involved
01 Custom Websites02 SEO & AEO05 Operations Portals
Reported outcome
New inquiries and jobs reported through search and AI discovery.
Magpie Bakery website

Bakery and cafe, New Jersey

Magpie Bakery

The challenge
Make a growing bakery easier to discover, choose, and order from as its audience and its space expand.
Systems built
Custom website and online ordering paths. Content and ongoing marketing. Bakery operations software, as an implementation preview.
Pillars involved
01 Custom Websites02 SEO & AEO04 Video & Content05 Operations Portals
Reported outcome
Social following grew from approximately 500 to approximately 8,000, as reported by the owner.
True Cover Life website

Life insurance

True Cover Life

The challenge
Give substantial paid advertising a destination that educates visitors and leads to an informed inquiry.
Systems built
Custom website. Inquiry journey for paid traffic. Continuing marketing.
Pillars involved
01 Custom Websites03 Paid Advertising
Reported outcome
More than $500,000 in cumulative advertising spend directed to the website since 2025. That is spend, not revenue.

More from the work library

07 / Industries we transform

Ambitious businesses with real operations behind the brand.

We take on significant custom development and multi phase rebuilds, and we still welcome smaller businesses with clear growth potential. Scope follows the business.

  • Manufacturing

    Technical buyers, long sales cycles, quote pipelines, and production work that needs tracking.

    Industry detail
  • Healthcare and professional services

    Expertise that is easy to evaluate, intake that respects people’s time, and workflows scoped around applicable privacy requirements.

    Industry detail
  • Restaurants and hospitality

    Ordering, pickup planning, local discovery, and content that brings people through the door.

    Industry detail
  • Ecommerce

    Storefront performance, paid acquisition, and the order operations behind the cart.

    Industry detail
  • Home services

    Lead capture, search visibility, job tracking, and follow up that keep pace with demand.

    Industry detail
  • Multi location businesses

    Consistent search presence, shared data, and operations visibility across every site.

  • Local and regional companies

    Established businesses whose website, marketing, and admin have grown up separately.

  • Growth stage companies

    Teams outgrowing spreadsheets and starter tools faster than they can replace them.

Primary markets: Chicago and Chicagoland, New Jersey, and New York City.

Straight answers

Before we rebuild anything.

What buyers ask most about the full overhaul, custom software, AI, and search.

What does FXXK Agency do?

FXXK Agency builds full stack marketing, software, and AI system overhauls for businesses. One founder led team designs and builds the website, search visibility, paid advertising, video and content, custom operations software, and AI automation as a connected system. Each of those services is also available on its own.

What is a full business overhaul?

It is a planned rebuild of how a business attracts customers, converts them, delivers the work, and reports on it. We audit the current website, acquisition, software, and workflows, design a connected system and a phased roadmap, then build, launch, measure, and keep improving it.

Do we have to buy all six pillars?

No. The audit decides which components matter now and which can wait. You can also hire FXXK for a single service, such as a custom website, SEO, advertising, video, an operations portal, or AI automation.

What kind of custom software do you build?

Software shaped around how a team works: internal dashboards, employee and management portals, custom CRMs, job and project tracking, scheduling, order and production tracking, reporting, and role based permissions. JV Design MFG and Serpent Drain each run their own custom operations portal. Every build is scoped to one business.

How do you use AI in client businesses?

Inside real workflows: qualifying leads, drafting follow ups, processing documents, answering common questions from approved information, and producing reports. People review AI output wherever it affects customers, money, or commitments.

Can you guarantee rankings or appearing in ChatGPT answers?

No. We improve technical SEO, content, structured data, and business information so the company is easier to find, understand, and cite in Google and AI driven search. Search engines and AI platforms decide what they show, so no one can guarantee rankings or placement.

What affects scope and cost?

The pillars involved, custom software complexity, integrations, content production, migration, and ongoing support. Advertising spend, AI usage, hosting, and third party subscriptions are separate costs. The roadmap defines scope, responsibilities, and recurring costs before work begins.

Where does FXXK Agency work?

Our primary markets are Chicago and Chicagoland, New Jersey, and New York City. Not every client is in those markets, and businesses elsewhere can also get in touch.

A separate initiative / Website Grant

$60,000 in grants. Five custom websites.

Lucas is choosing five businesses or ideas and building their websites free. Each build is valued at approximately $12,000. No purchase required.

Explore the Website Grant

08 / Start here

Stop patching your business together. Build the entire system.

Your website, software, AI, marketing, and operations should work together. We design and build the infrastructure that connects them.

  1. 01Send the consultation formFour required details. The rest adapts to you.
  2. 02Lucas reviews itYour answers shape a specific first reply.
  3. 03Talk it throughBook an optional call once your inquiry is in.
Your project inquiry
Help us prepare (optional)

A few answers make the first reply specific. Questions adapt to what you choose.

Where does the business need the most help?

Budget ranges help us suggest a realistic first phase. They are not a quote, and choosing one does not commit you to anything.

Used to respond to your inquiry. This does not subscribe you to marketing. A meeting is optional after you send.