Manufacturing production tracking
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Software. AI. Marketing. One complete overhaul.
We don’t just market businesses. We rebuild how they grow and operate.
FXXK Agency designs and builds complete business overhauls, combining custom websites, software, AI automation, SEO, paid advertising, video production, and operations portals into one connected infrastructure.
In the founder’s words
“I build full stack marketing, software, and AI system overhauls for businesses.”
What FXXK Agency is
FXXK Agency is a founder led team that rebuilds how businesses attract customers, convert them, and run the work behind every sale. We design and build custom websites, operations software, AI automation, search visibility, paid acquisition, and video as one connected system.
The full overhaul is the flagship offer. Every component is also available on its own. Our primary markets are Chicago and Chicagoland, New Jersey, and New York City.
01 / The problem
Your business doesn’t need another disconnected service.
One company manages the website. Another handles the ads. Another handles search. Employees move information between tools by hand, customer data fragments, and every bit of growth adds administrative complexity. We connect the digital and operational sides of a business into one coherent system.
Four vendors. No shared plan.
One person builds the website, another runs SEO, another runs ads, and someone else maintains the software. Each optimizes their own piece.
Systems that do not talk
Leads land in one tool, orders in another, and jobs in a spreadsheet. Nobody sees the whole customer journey.
Data in too many places
Reporting means exporting, copying, and guessing. Decisions wait for numbers that never quite agree.
Time lost between tools
Your team retypes the same information, chases the same follow ups, and switches screens all day.
Traffic into a bottleneck
Marketing drives more demand into operations that cannot absorb it, so growth turns into backlog.
The FXXK approach
Design the infrastructure as one system.
One team plans the website, search, acquisition, content, software, and automation together, so information can move from the first click to the finished job.
02 / One agency. The entire system.
Six pillars. One connected business overhaul.
Each pillar solves a real problem on its own. Planned together, they become infrastructure: data, customers, and work moving through one system.
Six components. One plan. One team.
- Pillar 01 / 06
Custom Websites & Digital Infrastructure
Fast, fully custom websites, web apps, and ecommerce built to explain the business, capture demand, and connect to everything behind it.
- Fully custom website design and development
- Full stack web applications
- High performance websites
- Pillar 02 / 06
SEO & AI Search Visibility
Technical, local, and content foundations that make the business easier to find, understand, and cite across Google and AI driven search.
- Complete technical SEO overhauls
- Organic search visibility strategy
- Local SEO and Google Business Profile optimization
- Pillar 03 / 06
Paid Advertising & Customer Acquisition
Google and Meta campaigns, landing pages, retargeting, and attribution built as one acquisition system, not a set of ads.
- Google Ads
- Meta Ads
- Lead generation campaigns
- Pillar 04 / 06
Video Production & Content Systems
Commercial video, short form content, ad creative, and founder branding produced to feed acquisition, not just fill a feed.
- Commercial video production
- Short form content
- Reels, TikTok, and YouTube Shorts
- Pillar 05 / 06
Custom Operations Portals & Business Software
Dashboards, portals, CRMs, and order, job, and production tracking built around the way your team actually works.
- Internal business dashboards
- Employee and management portals
- Custom CRM systems
- Pillar 06 / 06
AI Integration & Workflow Automation
AI and automation placed inside real workflows, from lead qualification and follow up to document processing and reporting, with people in control.
- AI assisted business processes
- Workflow automation
- AI customer service assistants
Fractional CMO leadership from Lucas Mora sets the priorities across all six.
03 / How a complete overhaul works
Audit. Architect. Develop. Launch. Scale.
A phased roadmap, so something useful launches early and every phase makes the next one easier.
01
Audit
Analyze the existing digital infrastructure, marketing, business operations, and the bottlenecks between them.
02
Architect
Build a roadmap that connects software, automation, marketing, and operational improvements, with scope and measures agreed up front.
03
Develop
Design and develop the custom website, software, integrations, and business systems the roadmap calls for.
04
Launch
Deploy the new infrastructure, establish analytics, and activate the acquisition systems.
05
Optimize and scale
Improve the connected systems as the business grows, one agreed phase at a time.
04 / The business transformation
From disconnected to fully integrated.
Not a longer list of marketing deliverables. A business that runs on connected infrastructure. Results depend on the business, the scope, and the work after launch; none of them is automatic.
Before: Outdated website
After: Custom digital infrastructure
Before: Disconnected software
After: Integrated operations portals
Before: Manual workflows
After: Automated workflows
Before: Inconsistent customer acquisition
After: Trackable customer acquisition
Before: Weak search visibility
After: Stronger technical SEO foundations
Before: Fragmented reporting
After: Centralized operational data
Before: Unstructured content production
After: Scalable content and growth systems
05 / Custom operations software
We build the software your business actually needs.
Your business shouldn’t have to fit the software. The software should fit your business. Management dashboards, orders and production, employee permissions, scheduling, client activity, inventory, and operational reporting, built around the way your team actually works and connected to everything else.
- Management dashboards
- Orders and production
- Employee permissions
- Scheduling
- Client activity
- Inventory
- Operational reporting
Service job tracking and follow up
Serpent DrainClient operations portal
Bakery order management
Magpie OperationsImplementation preview
A staff application for orders, pickup planning, kitchen quantities, and handoff, separate from the public storefront. It is not approved for live holiday orders, and private staff screens are not shown.
See the implementation preview- 01Order information
- 02Pickup planning
- 03Kitchen quantities
- 04Ready for handoff
Capabilities we scope and build
- Internal business dashboards
- Employee and management portals
- Custom CRM systems
- Customer databases
- Job tracking and project management
- Scheduling and booking software
- Ecommerce operations dashboards
- Order tracking and fulfillment
- Inventory and production tracking
- Automated reporting
- Role based employee permissions
- Financial and operational visibility
- Integrations with existing business platforms
Every system is scoped to one business. Not every capability is part of every build.
06 / Our work and results
Real businesses. Real systems. Clearly labeled results.
Websites, search visibility, custom software, ecommerce paths, and recurring marketing, in the combinations each business needed.
- JV Design MFG
- Six figure projects
- Received through the website. Project value, as reported by the agency owner.
- Magpie Bakery
- ~500 to ~8,000
- Social followers, alongside a bakery to cafe expansion described as underway in October 2026.
- Serpent Drain
- New inquiries + jobs
- Reported through search and AI discovery after the website and visibility work.
- True Cover Life
- $500k+ ad spend
- Cumulative advertising spend directed to website lead generation since launch in 2025.
Agency owner reported outcomes, not independently audited. Full context and the role of each channel appear in the client stories.

Custom manufacturing
JV Design MFG
- The challenge
- Give specialist elevator buyers real work to evaluate and a clear route to a quote, while the team manages production behind the scenes.
- Systems built
- Custom website. Search visibility. Mobile and web operations portal.
- Pillars involved
- 01 Custom Websites02 SEO & AEO05 Operations Portals
- Reported outcome
- Six figure projects received through the website, as reported by the agency owner.

Drain and sewer services
Serpent Drain
- The challenge
- Help people with an urgent drain or sewer problem recognize the right service and reach out, then keep jobs and follow up organized.
- Systems built
- Custom website. Search and AI visibility work. Mobile and web operations portal.
- Pillars involved
- 01 Custom Websites02 SEO & AEO05 Operations Portals
- Reported outcome
- New inquiries and jobs reported through search and AI discovery.

Bakery and cafe, New Jersey
Magpie Bakery
- The challenge
- Make a growing bakery easier to discover, choose, and order from as its audience and its space expand.
- Systems built
- Custom website and online ordering paths. Content and ongoing marketing. Bakery operations software, as an implementation preview.
- Pillars involved
- 01 Custom Websites02 SEO & AEO04 Video & Content05 Operations Portals
- Reported outcome
- Social following grew from approximately 500 to approximately 8,000, as reported by the owner.

Life insurance
True Cover Life
- The challenge
- Give substantial paid advertising a destination that educates visitors and leads to an informed inquiry.
- Systems built
- Custom website. Inquiry journey for paid traffic. Continuing marketing.
- Pillars involved
- 01 Custom Websites03 Paid Advertising
- Reported outcome
- More than $500,000 in cumulative advertising spend directed to the website since 2025. That is spend, not revenue.
More from the work library

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Websites

Website preview
MFK Hair Co
A salon website preview built around the people, the space, service discovery, and a clear next appointment.
Websites / Concepts & Demos

Portfolio preview
Tobenna Kelvin
A video editor’s craft translated into an interactive editing study, a scroll-led process story, and a project brief builder.
Websites / Concepts & Demos
07 / Industries we transform
Ambitious businesses with real operations behind the brand.
We take on significant custom development and multi phase rebuilds, and we still welcome smaller businesses with clear growth potential. Scope follows the business.
Manufacturing
Technical buyers, long sales cycles, quote pipelines, and production work that needs tracking.
Industry detailHealthcare and professional services
Expertise that is easy to evaluate, intake that respects people’s time, and workflows scoped around applicable privacy requirements.
Industry detailRestaurants and hospitality
Ordering, pickup planning, local discovery, and content that brings people through the door.
Industry detailEcommerce
Storefront performance, paid acquisition, and the order operations behind the cart.
Industry detailHome services
Lead capture, search visibility, job tracking, and follow up that keep pace with demand.
Industry detailMulti location businesses
Consistent search presence, shared data, and operations visibility across every site.
Local and regional companies
Established businesses whose website, marketing, and admin have grown up separately.
Growth stage companies
Teams outgrowing spreadsheets and starter tools faster than they can replace them.
Primary markets: Chicago and Chicagoland, New Jersey, and New York City.
Straight answers
Before we rebuild anything.
What buyers ask most about the full overhaul, custom software, AI, and search.
What does FXXK Agency do?
FXXK Agency builds full stack marketing, software, and AI system overhauls for businesses. One founder led team designs and builds the website, search visibility, paid advertising, video and content, custom operations software, and AI automation as a connected system. Each of those services is also available on its own.
What is a full business overhaul?
It is a planned rebuild of how a business attracts customers, converts them, delivers the work, and reports on it. We audit the current website, acquisition, software, and workflows, design a connected system and a phased roadmap, then build, launch, measure, and keep improving it.
Do we have to buy all six pillars?
No. The audit decides which components matter now and which can wait. You can also hire FXXK for a single service, such as a custom website, SEO, advertising, video, an operations portal, or AI automation.
What kind of custom software do you build?
Software shaped around how a team works: internal dashboards, employee and management portals, custom CRMs, job and project tracking, scheduling, order and production tracking, reporting, and role based permissions. JV Design MFG and Serpent Drain each run their own custom operations portal. Every build is scoped to one business.
How do you use AI in client businesses?
Inside real workflows: qualifying leads, drafting follow ups, processing documents, answering common questions from approved information, and producing reports. People review AI output wherever it affects customers, money, or commitments.
Can you guarantee rankings or appearing in ChatGPT answers?
No. We improve technical SEO, content, structured data, and business information so the company is easier to find, understand, and cite in Google and AI driven search. Search engines and AI platforms decide what they show, so no one can guarantee rankings or placement.
What affects scope and cost?
The pillars involved, custom software complexity, integrations, content production, migration, and ongoing support. Advertising spend, AI usage, hosting, and third party subscriptions are separate costs. The roadmap defines scope, responsibilities, and recurring costs before work begins.
Where does FXXK Agency work?
Our primary markets are Chicago and Chicagoland, New Jersey, and New York City. Not every client is in those markets, and businesses elsewhere can also get in touch.
A separate initiative / Website Grant
$60,000 in grants. Five custom websites.
Lucas is choosing five businesses or ideas and building their websites free. Each build is valued at approximately $12,000. No purchase required.
08 / Start here
Stop patching your business together. Build the entire system.
Your website, software, AI, marketing, and operations should work together. We design and build the infrastructure that connects them.
- 01Send the consultation formFour required details. The rest adapts to you.
- 02Lucas reviews itYour answers shape a specific first reply.
- 03Talk it throughBook an optional call once your inquiry is in.