Built around your business.
We usually start with a custom website. Then we connect SEO, ads, creative, content, and systems around your growth. One team, with fractional CMO leadership.
JV Design MFG
Six figure projects
Received through the website. Project value, as reported by the agency owner.
Magpie Bakery
~500 to ~8,000
Social followers, alongside a bakery to cafe expansion underway in October 2026.
Serpent Drain
New inquiries + jobs
Reported through search and AI discovery after the website and visibility work.
True Cover Life
$500k+ ad spend
Cumulative advertising spend directed to website lead generation since launch in 2025.
Agency owner reported outcomes. Full context and the role of each channel appear in the client stories.
01 / The foundation
Your customers need to understand what you offer, trust what they see, and know what to do next. The entire website should help them get there.
We learn your business before choosing the pages, design, content, and functionality. A bakery needs a useful menu and ordering path. A manufacturer needs capabilities and real project evidence. An emergency service needs a clear route to help.
That thinking shapes the build: purpose built pages, useful forms, mobile usability, search architecture, and measurement where included. The depth and fit of the work matter more than the platform or the number of pages.
Explore custom websites02 / How the work connects
Your website gives the work a foundation. Ads bring people to it. Creative and content give them reasons to care. Search helps them find you. Systems support what happens next. We connect it all around the same business goals.
A website that explains your business and makes the next step useful. JV Design gives specialist buyers real work to evaluate and a clear quote path.
Clear information, search architecture, and credible proof help customers evaluate you. Magpie and Serpent report new discovery through search and AI experiences.
When the engagement calls for it, custom software supports the team behind the website. JV Design and Serpent each have a mobile and web operations app.
Bring ads, creative, content, and follow up into the same plan. Our team connects the execution, with fractional CMO leadership guiding priorities. The services expand around your business, not a compulsory package.
Our fractional CMO service brings the direction and execution together. Start with a website or engage us directly for ads, creative, SEO, systems, or broader marketing support.
03 / Client results
The work changes with the customer, the offer, and the operation behind it. Here is what that looks like in practice.
Manufacturing / Website + operations app
An elevator themed experience, real project galleries, capability information, and quote paths help buyers evaluate custom fabrication. JV Design reports six figure projects through the website, with a separate operations app supporting its business.
Read the client story
Bakery / Website + ongoing marketing
Product discovery, ordering, content, and local visibility support different parts of Magpie’s customer journey. Social following has grown to approximately 8,000, with its October 2026 storefront and cafe expansion underway.
Read the client story
Local services / Search + operations app
Distinct services, service areas, and emergency call paths help people find the right next step. Serpent reports new inquiries and jobs through search and AI discovery, alongside its own mobile and web operations app.
Read the client story
Insurance / Website + paid acquisition
Audience education, coverage comparisons, and an intake journey support traffic from more than $500,000 in cumulative advertising spend since 2025. A full rebrand and marketing campaign are in development.
Read the client story04 / Custom operations apps
JV Design and Serpent Drain each have their own custom mobile and web operations app, built around their business.
A CRM helps a business manage customer relationships. Custom software can shape that experience around how your team handles information, inquiries, projects, and follow-up. We define the actual workflows and integrations with you.
Explore operations appsTwo audiences. Different jobs.
Customers discover the business, evaluate the offer, and make an inquiry.
Your team works with information and processes designed around its needs.
Conceptual overview. Connections between the two depend on the agreed implementation.
05 / Google and AI discovery
People search by what they need, where they need it, and what matters to them. Your website should give them useful answers before they know your name.
Search engine optimization, or SEO, makes your information easier to discover and understand. Distinct service pages, helpful answers, real project evidence, accurate business details, and logical internal links all have a purpose.
Search enabled experiences from Google, ChatGPT, Grok, and Perplexity use different methods. They need useful information to retrieve and evaluate. Magpie reports customers making long trips after AI recommendations. Serpent reports new inquiries through search and AI discovery.
Those are client reports, not a promise of your results. Rankings and recommendations cannot be guaranteed. Google’s AI features use the same foundational SEO practices, with no special AI file or schema that guarantees inclusion.
How search visibility worksAI can assist research, implementation, and audits. Human direction checks accuracy, usefulness, and fit.
Clear services, locations, expertise, customer actions, and appropriate structured information give search systems better context.
Custom code gives us flexibility. Strong SEO is also possible on WordPress, Shopify, Wix, and Squarespace. The quality of the work matters.
06 / What comes next
Meta and Google Ads. Video, photography, and ad creative. SEO, social, email, SMS, direct mail, and business systems. We plan and deliver the right mix together, with each service available directly too.
Meta and Google Ads built around the offer, creative, landing experience, and measurement.
Paid campaignsVideo, photography, content, and social management that show the business and its work.
Content and socialCRM, custom operations software, and appropriate automation designed around the team.
CRM and automationUseful content, technical SEO, local search, and accurate Google Business Profile information.
SEO and local visibilityEmail, SMS, and scoped automation with relevant messages and appropriate consent.
Email and SMSDirect mail connected to a relevant landing page and campaign measurement where scoped.
Direct mail07 / Founder and marketing director
The work starts with understanding how your business earns trust, wins customers, and handles what comes next.
Lucas leads the marketing direction and stays close to execution. Through our fractional CMO service, he connects your website, campaigns, creative, content, and systems to the same priorities. One team learns the business and builds on that knowledge.
We usually start with the website because it creates a useful asset and a shared foundation. As the business grows, we can take on more of the marketing together, with the scope and responsibilities clear at every stage.
Explore fractional CMO leadership01
Your customers, offer, existing tools, and the problem worth solving.
02
The pages, functionality, content, responsibilities, and measures that fit the project.
03
Design, development, content, and testing of the agreed experience.
04
Review available evidence and choose further work around what the business needs.
Built around the customer
Industry
Bakery websites for menu discovery, ordering, custom cake inquiries, and local search. See Magpie Bakery’s website and ongoing marketing story.
Industry
Manufacturing websites with capability information, project evidence, quote paths, and search architecture. Explore JV Design’s work and operations app.
Industry
Custom websites, local search, and operations software for service businesses. Explore Serpent Drain’s discovery and operations app story.
Industry
Websites for professional firms with useful education, trust signals, and inquiry journeys. See True Cover Life’s paid acquisition website case.
Where we work
Our primary markets, with the work shaped around each business and its customers.
Straight answers
A useful starting point for your website, software, or marketing project.
We start with your customers, services, identity, and sales process. The page structure, design, content, and functionality follow that work. We can reuse reliable technical foundations while building a customer experience that fits your business.
Yes. We review what is useful, what is holding the experience back, and what your platform supports. The right scope might be focused improvements, new landing pages, or a complete rebuild.
We make useful business information easier to find and understand through clear service pages, real evidence, technical SEO, internal links, and relevant structured data. Search and AI platforms use different methods. No agency can guarantee rankings, recommendations, or leads.
Yes. We usually begin with a custom website, then grow into SEO, advertising, creative, content, follow up, and systems as the business needs them. The same FXXK team connects the work, with fractional CMO leadership setting priorities. Each addition has an agreed scope.
Yes. You can engage FXXK for advertising, content, SEO, systems, or marketing leadership without buying a new website. We work out what the engagement needs and whether your existing assets can support it.
CMO means chief marketing officer. Our fractional CMO service gives your business marketing direction without hiring a full time executive. Lucas helps set priorities, coordinate the website, ads, creative, content, and systems, and evaluate what to do next. FXXK can execute the agreed work as one team or collaborate with your existing people and providers.
It is software built around how your team works, with mobile and web access where scoped. JV Design and Serpent Drain each have their own CRM-style operations app. The workflows and integrations depend on the business and the agreed build.
Content depth, custom functionality, integrations, design requirements, migration, and ongoing support all affect scope. We define the work and responsibilities before a project begins, including third-party services and recurring costs.
We agree on useful measures for the work, such as relevant inquiries, orders, quote requests, campaign performance, or operational improvements. Where tracking is implemented, we use it alongside client feedback and keep reported anecdotes separate from measured attribution.
A separate initiative / Website Grant
Lucas is choosing five businesses or ideas and building their websites free. Each build is valued at approximately $12,000. No purchase required.
Your next project
Bring an existing business, a website that needs to work harder, or a need for better systems and marketing. We will talk through the problem and the work that could help.
Select a time
Direct with Lucas
Choose a time to discuss your project.
Bring your business, your questions, and what you want to improve.