Industries / Financial Advisory & Wealth Management Firms
Financial services marketing, client acquisition, and CRM automationGrowth your compliance team can sign off on.
FXXK Agency builds the client acquisition funnels, secure onboarding workflows, CRM automation, educational content, and reporting systems that help advisory and wealth management firms grow, working within your compliance team’s review process.
- Financial advisory firms
- Wealth management firms
- Registered investment advisers
- Financial consulting companies
- Financial service providers
- Investment-related service businesses
Client lifecycle layer
One connected system- 01Educational contentArticles, guides, video, and events that earn trust before the first meeting, reviewed by compliance.
- 02Qualified appointmentsProspects qualified on fit criteria you set before they reach an advisor’s calendar.
- 03Secure onboardingDocument collection and account opening steps run through your custodian and secure tools, not email.
- 04CRM automationLifecycle tasks, reviews, and follow-up in Salesforce, Redtail, Wealthbox, or the CRM you use.
- 05Firm dashboardsPipeline, onboarding status, and acquisition source by advisor and team.
Financial Services: the operating reality
Growth depends on trust, and the systems behind it are fragmented.
Advisory and wealth management firms grow through referrals, reputation, and a few advisors’ networks. When a firm tries to scale acquisition, it runs into disconnected tools, manual onboarding, review bottlenecks, and no clear view of which efforts produce clients.
- 01
Growth that depends on referrals alone
Referrals are valuable but unpredictable, and a firm without a repeatable acquisition channel cannot plan advisor capacity or succession around growth.
In practice · New relationships come almost entirely from a few senior advisors’ networks, and growth slows as one of them nears retirement.
- 02
Prospect meetings that are not a fit
Without qualification, advisors spend calendar time on prospects outside the firm’s minimums or services, while ideal prospects wait.
In practice · An advisor holds several discovery meetings a week with prospects below the firm’s minimum before anyone screens them.
- 03
Onboarding by email and PDF
Paperwork, document collection, and account opening run on email attachments and reminders, which slows new clients and creates security and recordkeeping risk.
In practice · A new client emails a scanned statement to an advisor’s inbox, and operations chases the remaining forms for weeks.
- 04
Content and campaigns stuck in review
Marketing that requires compliance review is often produced ad hoc, so it arrives incomplete, waits in the queue, and launches late or not at all.
In practice · A quarterly market commentary and its social posts sit in review because disclosures and sources were not prepared with the draft.
- 05
A CRM that does not run the client lifecycle
The CRM holds contacts but not the workflows: annual reviews, life events, service requests, and follow-up still depend on advisors remembering.
In practice · Review meetings are scheduled from a spreadsheet, and service requests are tracked in a shared inbox.
- 06
No view of what produces clients
Leadership cannot connect seminars, content, ads, and referrals to new relationships, so marketing budget and advisor time are allocated without evidence.
In practice · The firm sponsors events and runs ads every year but cannot say which produced meetings, let alone clients.
The Full Overhaul
Six pillars. One connected system.
The six pillars, applied to financial services: acquisition that builds trust, onboarding that protects client data, and a CRM that runs the client lifecycle, all designed to move through your compliance review.
- 01Digital Infrastructure
A firm website built for trust and compliance review
Websites that present advisors, services, philosophy, and required disclosures clearly, with content structures your compliance team can review and archive.
- Advisor and team pages with required disclosures
- Service and specialty pages for each client segment
- Intake paths that never collect account numbers or statements
- Accessibility, performance, and consent standards
- 02Customer Acquisition
Client acquisition funnels and educational content marketing
Search, paid media, events, and content designed around the client segments you serve, such as business owners, executives, retirees, or professionals, with every asset prepared for review.
- Educational content, guides, and video for each segment
- Seminar, webinar, and event registration funnels
- Search and AI answer visibility for advisory specialties
- Paid campaigns under platform financial services ad policies
- 03AI and Automation
Appointment qualification and client lifecycle automation
Automation that qualifies prospects against criteria you set, schedules qualified meetings, and runs lifecycle tasks such as reviews, document requests, and follow-up inside your approved systems.
- Appointment qualification on fit criteria you define
- Scheduling and reminder workflows for advisors
- Annual review, life event, and service request workflows
- Internal workflow management for operations teams
- 04Custom Software and CRM
CRM automation and secure onboarding workflows
CRM configuration and integrations that make the CRM the system of record for the client lifecycle, plus onboarding workflows that collect documents through secure tools and your custodian’s processes.
- CRM pipeline and lifecycle configuration
- Secure onboarding checklists and document requests
- Integrations with planning, custodial, and e-signature tools
- Role-based access for advisors, operations, and compliance
- 05Operations and Business Intelligence
Reporting dashboards for firm leadership
Dashboards for pipeline, meetings, onboarding status, and acquisition source by advisor, team, and office, on definitions agreed in discovery.
- Acquisition source to new relationship reporting
- Advisor pipeline and capacity dashboards
- Onboarding status and bottleneck reporting
- Marketing review and campaign status tracking
- 06Ongoing Growth and Optimization
Ongoing growth and optimization
Fractional CMO leadership and a standing team that produce content on a review-ready calendar, onboard new advisors and offices, and refine funnels against results.
- Review-ready content calendar with compliance lead times
- New advisor and office onboarding
- Quarterly reviews with firm leadership
- Testing on funnels, content, and qualification
Custom software and AI
Client lifecycle technology built for regulated firms.
Most of the work sits between marketing and the client relationship: how a prospect is qualified, how onboarding is secured, and how the CRM keeps every client served. These are the kinds of systems we design and build for advisory and wealth management firms.
- Workflow
Appointment qualification workflow
Prospects answer questions you define about needs, timeline, and service fit. Qualified prospects book directly with the right advisor, and others receive appropriate resources.
- Automation
Secure onboarding workflow
A guided checklist that requests documents through secure upload and e-signature tools, tracks every step, and alerts operations when something stalls, without sensitive data in email.
- CRM
Client lifecycle CRM automation
Pipeline stages, annual reviews, life events, service requests, and follow-up configured in your CRM, so tasks are created by the system instead of memory.
- Dashboard
Firm growth dashboard
Meetings, pipeline, new relationships, onboarding status, and acquisition source by advisor and team, refreshed from connected systems.
- Portal
Marketing review portal
One place for content drafts, disclosures, sources, approval status, and approved versions, built around your compliance team’s existing review process.
- AI system
AI-assisted internal workflows
AI that drafts meeting summaries, follow-up tasks, and content outlines for advisor and compliance review inside approved tools, and never sends client communications on its own.
Integrates with the systems you already run
- Salesforce Financial Services Cloud
- Redtail CRM
- Wealthbox
- HubSpot
- Financial planning tools such as eMoney and MoneyGuide
- Custodial platforms and e-signature tools
- Communication archiving platforms such as Smarsh and Global Relay
- Microsoft 365 and Google Workspace
Examples of platforms integration plans account for, not partnerships or endorsements. What each connection can do depends on the platform’s interfaces and your plan.
AI with human review
AI never gives investment, tax, or legal advice, makes suitability or recommendation decisions, or sends client communications without approval. Advisors and your compliance team approve anything that reaches clients or prospects.
AI and workflow automationCustomer acquisition
Client acquisition that builds trust before the first meeting.
People choosing an advisor research for a long time and act when they trust a firm. The infrastructure connects education, qualification, and follow-up to the CRM, so leadership can see which efforts produce new relationships.
The objective every channel serves
Grow qualified meetings and new client relationships at a known acquisition cost, measured by source and advisor, with every asset approved through your compliance process.
- SEO and AEO
- Educational pages and answers on the planning topics and specialties you serve, so the firm appears when prospects research in search and AI assistants.
- Google Ads
- High-intent searches for advisory services in your markets, run under platform financial services policies and tracked to qualified meetings.
- Paid social and LinkedIn
- Content distribution and event promotion to the client segments you serve, with creative prepared for compliance review.
- Educational content and video
- Guides, market commentary, explainer videos, and advisor content that answer prospects’ questions and support advisors’ own networks.
- Seminars and webinars
- Registration, reminders, and follow-up for events, connected to the CRM so attendance turns into tracked conversations.
- Email nurture
- Long-cycle education for prospects and centers of influence, with consent and archiving handled through your approved tools.
Measured as one funnel
- 01Prospect research and education
- 02Qualified inquiry
- 03Discovery meeting with the right advisor
- 04Secure onboarding
- 05Ongoing client lifecycle
Tracking is verified before spend starts, so every stage is counted from connected data rather than estimated.
Operations transformation
From advisor-by-advisor effort to one client lifecycle.
The overhaul changes what happens between a prospect’s first visit and an onboarded client, so growth no longer depends on who remembers to follow up.
Today: fragmented workflow
- Prospects arrive only through referrals and personal networks
- Advisors meet prospects before anyone checks fit
- Onboarding runs on email attachments and reminders
- Content waits in review without disclosures or sources
- Leadership cannot see what produces new clients
After: integrated infrastructure
- Educational content and campaigns add a repeatable acquisition channel
- Prospects are qualified before they reach an advisor’s calendar
- Onboarding runs through secure, tracked workflows
- Content is prepared review-ready and approved in one workflow
- Leadership sees pipeline and new relationships by source and advisor
Security, trust, and regulatory obligations
- We work within your compliance team’s review process: website copy, ads, content, and automated messages are submitted for review and approval before launch, and approved versions are kept with their review record.
- Marketing is prepared with the rules your firm operates under in mind, such as the SEC Marketing Rule for investment advisers or FINRA communications rules for broker-dealers. Your compliance team decides what is permissible.
- Email, SMS, and chat channels we configure are planned around your recordkeeping and archiving obligations and the archiving tools your firm uses.
- Web forms, including the application on this page, collect business and contact details only. They never collect account numbers, statements, or sensitive financial records; those move through your custodian and secure tools.
- Client data stays in your approved systems with role-based access, and integrations go through your firm’s information security and vendor review.
- FXXK Agency does not provide legal, compliance, or investment advice and does not certify that any material meets regulatory requirements. That judgment stays with your firm.
Custom overhaul roadmap
Six phases. Scoped to your business.
Every engagement follows the same discipline. Scope, schedule, and deliverables are customized to each business after discovery, and each phase is accepted before the next one starts.
- 1
Discovery and Enterprise Audit
Interviews with leadership and the people doing the work, a review of every system and data source, and a baseline of how the business acquires, serves, and reports today.
For financial services · CRM, onboarding, marketing, and archiving inventory, plus your compliance review process and its lead times.
- 2
Infrastructure Architecture
The target architecture: which system owns each record, how data moves between them, what is built, what is integrated, and what stays as it is.
For financial services · The client lifecycle design: qualification criteria, CRM stages, onboarding steps, review workflow, and data boundaries.
- 3
Development and Integration
Websites, portals, CRM configuration, automations, and integrations built in phases, tested against real records, and released without stopping daily operations.
For financial services · CRM automation, secure onboarding, and website changes built and tested with a pilot team.
- 4
Marketing Deployment
Search, paid acquisition, content, and lifecycle campaigns launched on top of tracking that was verified before the first dollar is spent.
For financial services · Content and acquisition campaigns launched after compliance approval, on verified tracking.
- 5
Measurement and Optimization
Dashboards on agreed definitions, regular reviews against the baseline, and changes made where the data shows the system can do better.
For financial services · Pipeline and source reporting reviewed with firm leadership against the baseline.
- 6
Expansion and Scaling
New locations, brands, markets, acquisitions, or service lines added to the same infrastructure instead of rebuilt from scratch.
For financial services · New advisors, offices, and service lines added to the same infrastructure.
Investment and engagement
A serious engagement, built to last.
The Full Overhaul is an implementation partnership, not a campaign retainer. Every program is scoped from an audit of your business and priced per phase.
Enterprise program
- Strategic transformation programs
- From $150,000
- Comprehensive enterprise overhauls
- Typically $300,000 to $500,000+
These are FXXK Agency’s published engagement targets for enterprise programs, set after discovery. They are not fixed packages, past deal values, or guaranteed outcomes. Wider scope, more entities, or more integrations can take a program past $500,000.
Scoped and approved separately
- Advertising spend. Paid to the platforms directly and approved by you. Management of campaigns is a service; the media budget is yours.
- Software licenses. Your CRM, ERP, field service, inventory, or document tools, and any new subscriptions the plan recommends.
- Hosting and infrastructure. Production hosting, databases, storage, backups, and monitoring, sized from your real usage.
- AI usage. Model and processing charges from AI providers, which rise and fall with the volume of documents and requests.
- Continuing services. Support, maintenance, content production, and campaign management after launch, scoped as an ongoing engagement.
Customized project scope
Scope is set by the audit, not a package. Some programs start with one division, region, or workflow.
Enterprise-level implementation
Architecture, permissions, integrations, testing, and documentation planned the way your IT, finance, and operations leaders expect.
Long-term infrastructure
Systems you own and can extend, built around your records rather than rented campaign tactics.
Ongoing optimization
Measurement, campaign management, content, and software support continue after launch as an agreed engagement.
Strategic alignment
Every phase is tied to an objective leadership has agreed to measure, with a named owner on both sides.
The business case
For a financial services firm, the business case is capacity and predictability: advisor time spent on qualified prospects, faster onboarding for new clients, and an acquisition channel that does not depend on a few people’s networks. The audit estimates each from your firm’s own pipeline and operating data.
We do not publish projected returns or guaranteed results. The audit builds the case from your numbers, and you decide whether it clears your bar.
The strongest fit
- An advisory or wealth management firm with several advisors or teams
- Growth that depends heavily on referrals
- Onboarding and service requests running through email
- A CRM that holds data but does not run workflows
- A compliance team ready to work with a review-ready content process
Smaller or focused work is still welcome through the standard project inquiry.
Financial Services questions
Questions leaders ask before an overhaul.
How do you market a financial advisory firm while staying within compliance review?
Every asset, including website copy, ads, content, and automated messages, is prepared with disclosures and sources and submitted through your compliance team’s review process before launch. We plan the content calendar around review lead times and keep approved versions with their records. Your compliance team decides what is permissible.
Can you integrate with Salesforce Financial Services Cloud, Redtail, or Wealthbox?
Integration plans account for those CRMs, plus planning, custodial, e-signature, and archiving tools. We configure pipelines, lifecycle workflows, and reporting in the CRM you use and recommend changes only where a tool blocks the workflow you want. What can be automated depends on each vendor’s interfaces and your firm’s security review.
How does appointment qualification work for financial advisors?
Prospects answer questions you define, such as the services they need, their situation, and their timeline. Those who fit your criteria book with the right advisor directly; others receive helpful resources or a different path. Qualification never asks for account numbers or detailed financial records.
How do secure onboarding workflows protect client information?
Onboarding runs through secure upload, e-signature, and your custodian’s account opening processes instead of email attachments. The workflow tracks each step and alerts operations to delays, and sensitive data stays in your approved systems with role-based access.
Will new workflows disrupt our advisors and operations team?
Rollout starts with a pilot team, existing processes keep running until the new workflow is verified, and advisors and operations staff are trained on the parts they use. Changes are scheduled around busy periods such as year end and client review season.
What reporting does firm leadership get?
Dashboards for meetings, pipeline, new relationships, onboarding status, and acquisition source by advisor, team, and office, on definitions agreed in discovery. Every number links back to its CRM record, and campaign review status is visible alongside results.
How is an engagement scoped, and do you also work with tax and insurance firms?
Most engagements start with one function, such as CRM automation, onboarding, or acquisition, and expand by phase after the audit. This program focuses on advisory, wealth management, and investment-related service firms; tax advisory and insurance have their own programs because their seasons, regulations, and workflows differ.
Enterprise application
Your firm’s growth should be as well planned as your clients’ futures.
Tell us about your firm, your advisors, and the systems involved. Please do not include account numbers, client information, or financial records. Lucas reviews every application before a reply, and the first conversation focuses on fit, your compliance process, and where an audit should start.
- 01ApplyName, company, and business email are required. The rest helps us prepare.
- 02Executive conversationFit, priorities, decision makers, and where growth is blocked.
- 03Enterprise auditThe formal basis for the architecture, roadmap, and investment.
Your application reaches Lucas directly and is used only to respond. Please do not include confidential, financial, legal, or health information. Prefer to talk first? Book a call or email contact@fxxkagency.com. Read the privacy policy.