Restaurants Hospitality Growth
Shoya
Fagan.
Executive Culinary Marketing Director
“From professional kitchens to restaurant growth.”
A decade on both sides of the pass
- 01
Dishwasher
Started in the dish pit while studying marketing under Lucas Mora.
- 02
Chef, fast casual
Progressed through kitchen roles to a chef position in fast casual dining.
- 03
Line cook, fine dining
Cooked the line in Michelin-starred and fine dining kitchens across New Jersey and New York.
- 04
Marketing
After a decade in kitchens, moved fully into marketing to help restaurants grow.
About Shoya
He knows the line. Now he grows the room.
Shoya Fagan leads FXXK Agency’s work with restaurants and hospitality brands, bringing a decade of firsthand experience inside professional kitchens.
His career began as a dishwasher while studying marketing under Lucas Mora, FXXK Agency’s founder and CEO. He quickly progressed through kitchen roles, earning a chef position in fast casual dining before moving into Michelin-starred and fine dining kitchens across New Jersey and New York as a line cook.
That experience gave him a practical understanding of the speed, consistency, tight margins and operational demands that shape hospitality. After a decade in kitchens, Shoya transitioned fully into marketing, combining his culinary background with the agency’s capabilities to help restaurant businesses grow.
Today, he connects restaurant owners with custom websites, SEO, AI search optimization, advertising, social media management, content creation and custom business automation software.
His focus is simple: help hospitality teams attract new guests, bring existing guests back and build operations that support consistently great experiences on both sides of the pass.
How Shoya helps
Seven ways to fill seats and keep them full.
Each one connects to the others, so the website, search, ads, content, and follow up work as one system for your restaurant.
- 01Restaurant and hospitality marketing strategy
- 02Custom websites and reservation-focused funnels
- 03Local SEO and AI search visibility
- 04Paid advertising and guest acquisition
- 05Social media and food-focused content production
- 06Guest retention and repeat visits
- 07Custom automation and operations software
Discuss your restaurant
Tell Shoya about your restaurant.
Share where your restaurant is today and what you want next. Your inquiry goes to the FXXK Agency team, marked as referred by Shoya, and we reply using the details you provide.
- Prefer a call? Book a call
- Or email contact@fxxkagency.com