Fractional CMO / Strategy and execution
One team. Your marketing, working together.
Marketing leadership and the team to execute it. Lucas Mora connects your business goals to the website, ads, creative, content, SEO, and systems, so the work moves in one direction.
A practical starting point
Usually a website first. Then a bigger role in your growth.
We usually start with a custom website because it gives your business a tangible asset and gives our team a close understanding of your offer, customers, and sales process. That foundation informs the marketing we build around it.
As the business needs more support, the same team can take on advertising, creative production, content, SEO, follow up, and systems. Fractional CMO leadership keeps that work connected. You can also start directly with marketing leadership or any service without buying a new website.
The role
One plan. Connected execution.
- 01
Understand the situation
Review the offer, customers, capacity, current website, channels, tools, and the business problem the work needs to address.
- 02
Set priorities and scope
Define the next useful steps, the responsibilities, the available resources, and what would provide evidence of progress.
- 03
Coordinate the work
Keep the website, ad campaigns, creative, content, search, and systems working toward the same objective. Our team delivers the agreed work and coordinates with your existing people or providers where appropriate.
- 04
Review and adjust
Use available results and business feedback to change priorities. Reporting, decision making, and ongoing involvement are established in scope.
Business specific direction
The same channel is not the answer to every problem.
A bakery expanding its offer needs a different balance of content, ordering, and local discovery from a manufacturer helping buyers evaluate technical work. A drain company has different urgent customer needs from an insurance brand educating paid prospects.
The four client case studies show these differences in practice. They provide context for a conversation about your business, rather than a formula promising the same result.
Connected work
Connect direction to the implementation.
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Process
How we scope, build, launch, measure, and choose the next step.
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About
Meet Lucas Mora and the team connecting custom websites, creative, campaigns, and marketing leadership.
Service
Custom Websites
Plan, design, and build a custom business website with useful customer journeys, search foundations, conversion paths, and scoped launch support.
Service
Analytics and Tracking
Website and campaign measurement that distinguishes visits, inquiries, orders, and reported business outcomes without overstating attribution.
Fractional CMO questions
Define the role before the engagement.
What is a fractional CMO?
A CMO is a chief marketing officer. Fractional CMO support gives you marketing leadership through an agreed engagement rather than a full time executive hire. Lucas helps define the priorities and connect the website, ads, creative, content, search, and systems. FXXK can also carry out the agreed work, so direction and execution stay together.
Is this the same as hiring a full time executive?
No. It is a scoped agency engagement for marketing direction and related work. Responsibilities, access, decision authority, and ongoing involvement are agreed for the situation.
Do you also execute the plan?
Yes. FXXK can plan and deliver your website, Meta and Google Ads, creative, video, photography, SEO, social, email, SMS, and business systems as one team. We define which services are included and what remains with your team or another provider. Fractional CMO support does not automatically include every service.
Can you work alongside our current team?
Yes. Clear responsibilities and access are needed so the work supports the business without duplicating effort. We discuss the existing setup before defining the engagement.
Do we have to begin with a website?
No. A website is a common starting point when the foundation needs work. Strategy, campaigns, content, and systems can also be direct engagements based on the actual need.
Next step
Discuss the next useful move for the business.
Bring the current situation, what you are trying to achieve, and the decisions that need a clearer direction.