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FXXK/ AGENCY

The complete business transformation

One agency. Your entire business infrastructure.

From custom websites and customer acquisition to internal software, artificial intelligence, and automated operations, FXXK Agency designs and builds the connected systems businesses need to grow.

  1. 01Website
  2. 02CRM
  3. 03AI automation
  4. 04Operations portal
  5. 05Analytics
  6. 06Growth systems
Conceptual flow of one connected infrastructure. Scope varies by business.

The big picture

We don’t fix one piece of your business. We reengineer how the pieces work together.

Buying a marketing service and investing in a complete digital transformation are different decisions. A conventional agency might improve a website or manage advertisements, and that can be worth doing.

FXXK Agency starts further back. We examine how the business actually functions: the systems used to attract leads, convert prospects, serve customers, process orders, manage teams, track information, and make decisions.

Then we architect and build a connected infrastructure that addresses those needs. The goal is less fragmentation and a more efficient foundation for growth, with every component also available on its own when that is the right scope.

In the founder’s words

“I build full stack marketing, software, and AI system overhauls for businesses.”

Lucas MoraFounder, FXXK Agency

The entire overhaul architecture

Six systems. One infrastructure.

Select a system to see what it does, what we build, how it connects to the others, and the problems it addresses. These are not six disconnected services; they are components of one plan.

System 01 of 06

Website & Digital Infrastructure

What it does
The public front door: it explains the business, captures demand, and feeds every other system.
What we build
  • Custom website or web application
  • Landing pages and conversion paths
  • Ecommerce, booking, or quote request flows
  • Customer portals and lead capture
  • Hosting, performance, and tracking
How it connects
Forms, orders, and bookings flow into the CRM or operations portal. Search, ads, and content all land here.
Problems it addresses
  • A site that does not explain the offer or the next step
  • Inquiries that arrive in an inbox and go nowhere
  • A storefront that cannot keep up with demand
Explore Custom Websites

What actually gets built

More than a strategy. Real infrastructure.

Tangible deliverables, grouped by the part of the business they serve.

Customer facing infrastructure

  • Custom website
  • Landing pages
  • Ecommerce platform
  • Lead capture systems
  • Customer portal

Growth infrastructure

  • SEO implementation
  • AI search optimization
  • Advertising funnels
  • Conversion tracking
  • Video content systems

Internal infrastructure

  • Custom operations portal
  • Staff dashboards
  • Business workflow applications
  • CRM integration
  • Scheduling and order management

Automation infrastructure

  • AI assistants
  • Workflow triggers
  • Automated notifications
  • Connected data systems
  • Reporting automation

The exact scope is customized to each business and established during discovery. Not every item above is part of every engagement.

Before and after business architecture

The same inquiry. Two very different journeys.

Follow one customer from the website to the report leadership reads. The rebuilt system moves information on its own.

Before: pieces that hand off by hand

  1. 01Website
  2. 02Disconnected forms
  3. 03Manual follow up
  4. 04Spreadsheets
  5. 05Staff coordination
  6. 06Separate reporting

After: one system, information moving on its own

  1. 01Website
  2. 02Integrated CRM
  3. 03Automated follow up
  4. 04Custom operations portal
  5. 05Connected workflows
  6. 06Centralized reporting

Real business applications

Built around how your business actually works.

Examples of systems an overhaul can include in different industries. They show possibilities, not a list of what was delivered for any one client.

Manufacturing

Technical buyers who research before they call, and production work the office needs to see.

Potential systems

  • Custom website with capability and project pages
  • Quote request pipeline
  • Production tracking
  • Internal operations dashboard
  • Customer communication automation
  • Lead generation and SEO
Industry detail

Restaurants and bakeries

Orders, pickups, and a kitchen that needs to know what is coming.

Potential systems

  • Ecommerce website
  • Online ordering
  • Pickup scheduling
  • Kitchen order tracking
  • Staff permissions
  • Customer acquisition campaigns
  • Operational reporting
Industry detail

Home services

Urgent inquiries, crews on the road, and follow up that decides who gets the job.

Potential systems

  • Website and lead capture
  • Search visibility
  • Advertising campaigns
  • Custom CRM
  • Scheduling and dispatch
  • Job tracking
  • Automated customer notifications
Industry detail

Healthcare and professional services

Expertise that must be easy to evaluate, with intake and records handled carefully.

Potential systems

  • Professional website
  • Lead intake and scheduling
  • Marketing infrastructure
  • Internal workflow tools
  • Reporting dashboards
  • Appropriate integrations

Healthcare work is scoped around the privacy, security, and regulatory requirements that apply to the practice. We do not claim compliance certifications; those obligations are confirmed during discovery.

Industry detail

What makes FXXK different

Not another agency. Your technology and growth partner.

Plenty of good providers do one of these things well. The difference is doing the software, the automation, and the marketing as one connected roadmap, with one team accountable for how they fit.

A vendor by vendor setup

  • Separate vendors for the website, ads, search, and software
  • Disconnected tools that each hold part of the picture
  • Limited visibility into operations
  • Marketing without software integration
  • Fragmented accountability when something breaks

The FXXK model

  • One unified technical roadmap
  • Custom software development in house
  • Marketing systems connected to the software
  • AI and workflow automation inside real processes
  • Integrated operations infrastructure
  • Ongoing optimization as one agreed scope

Our process

A structured delivery timeline.

Five phases, each with a defined output and a decision point before the next one begins.

  1. Phase 1

    Business discovery

    We evaluate business operations, digital infrastructure, acquisition channels, software, workflows, and growth objectives, with the people who do the work.

    What you get

    A clear picture of what exists, what is broken, and what matters most.

  2. Phase 2

    Systems architecture

    We define the transformation roadmap: priorities, integrations, technical architecture, phases, responsibilities, and scope.

    What you get

    A roadmap and a first phase scope you can approve.

  3. Phase 3

    Design and development

    We build and integrate the approved websites, software, dashboards, automation, and digital systems, with reviews at agreed points.

    What you get

    Working systems, tested against real scenarios.

  4. Phase 4

    Deployment and training

    We launch the systems, complete testing, support onboarding, and train the employees who will use them.

    What you get

    Live infrastructure and a team that knows how to run it.

  5. Phase 5

    Continuous optimization

    We provide ongoing optimization and expansion according to the agreed service scope, as the business and its priorities change.

    What you get

    Measured improvements and the next phase, when it earns its place.

Read the full process

Proof of work

Pieces of the system, already running for real businesses.

Three published engagements, each showing the challenge, the systems built, the pillars involved, and what the owner reports. None includes every pillar.

Magpie Bakery website

Bakery and cafe, New Jersey

Magpie Bakery

The challenge
Make a growing bakery easier to discover, choose, and order from as its audience and its space expand.
Systems built
Custom website and online ordering paths. Content and ongoing marketing. Bakery operations software, as an implementation preview.
Pillars involved
01 Custom Websites02 SEO & AEO04 Video & Content05 Operations Portals
Reported outcome
Social following grew from approximately 500 to approximately 8,000, as reported by the owner.
JV Design MFG website

Custom manufacturing

JV Design MFG

The challenge
Give specialist elevator buyers real work to evaluate and a clear route to a quote, while the team manages production behind the scenes.
Systems built
Custom website. Search visibility. Mobile and web operations portal.
Pillars involved
01 Custom Websites02 SEO & AEO05 Operations Portals
Reported outcome
Six figure projects received through the website, as reported by the agency owner.
Serpent Drain website

Drain and sewer services

Serpent Drain

The challenge
Help people with an urgent drain or sewer problem recognize the right service and reach out, then keep jobs and follow up organized.
Systems built
Custom website. Search and AI visibility work. Mobile and web operations portal.
Pillars involved
01 Custom Websites02 SEO & AEO05 Operations Portals
Reported outcome
New inquiries and jobs reported through search and AI discovery.

Outcomes are owner reported, not independently audited, and not attributed to a single channel.

Who this is for

Built for businesses ready to operate differently.

Engagements range from a focused first phase to a multi phase rebuild. Ambitious small and mid sized companies are as welcome as established ones; the common thread is a business with more than one moving part.

  • Companies relying on multiple disconnected systems
  • Businesses struggling with repetitive administrative work
  • Owners who need custom technology, not another template
  • Companies expanding locations or teams
  • Businesses ready to modernize their digital infrastructure
  • Established companies investing in scalable growth
  • Executives looking for a single partner across software and marketing

Business overhaul FAQ

The questions owners ask before they commit.

What is a full business overhaul?

A full business overhaul is a planned rebuild of the systems a company uses to attract customers, convert them, deliver the work, and see what is happening. FXXK Agency audits how the business runs today, designs a connected infrastructure across the website, search visibility, acquisition, content, operations software, and AI automation, then builds it in agreed phases.

How is FXXK Agency different from a traditional marketing agency?

A typical marketing engagement improves one channel, such as the website or ad campaigns. FXXK also designs and builds the software and automation behind the sale: custom operations portals, CRMs, workflow tools, and AI assistants. The marketing systems and the operational systems are planned by one team, so information moves between them instead of being retyped.

Can you build custom software for my business?

Yes. We build custom operations portals, internal dashboards, CRMs, order, job, and production tracking, scheduling, and reporting tools around how a team actually works. JV Design MFG and Serpent Drain each run a custom mobile and web operations portal built by FXXK. Every build is scoped to one business; no feature is included by default.

Can you integrate with our existing software?

Often, yes. During discovery we review the platforms you already use, their interfaces, permissions, data quality, and costs, then decide what to keep, connect, or replace. Integrations are designed and tested within the agreed scope rather than assumed.

Do we need to replace our entire website?

Not always. If the current site has a sound foundation, the roadmap may call for focused improvements, new landing pages, or connecting it to the CRM and operations portal. A rebuild is recommended when the platform, structure, or performance cannot support what the business needs next.

Can you manage our marketing after development?

Yes. Ongoing search visibility, advertising, content production, and fractional CMO leadership are available as a continuing scope after the infrastructure is built, with responsibilities and review cadence agreed in writing.

Does every business need all six services?

No. The audit decides which systems matter now and which can wait. Some businesses start with a website and an operations portal; others start with acquisition and tracking. Each pillar is also available as an individual service, and the roadmap phases the rest if and when it earns its place.

Can AI automate our internal processes?

Some of them. AI and automation work well for repetitive, rule based steps with consistent inputs: qualifying and routing leads, drafting follow ups, extracting data from documents, answering common questions from approved information, and producing reports. People review AI output wherever it affects customers, money, or commitments.

What does the implementation process look like?

Five phases: business discovery, systems architecture, design and development, deployment and training, and continuous optimization. Each phase ends with something that works and a decision about the next one, so the business sees useful results early instead of waiting for a single launch.

How is an overhaul priced?

Pricing depends on scope, complexity, integration requirements, content production, and the ongoing services included. There is no fixed package price. The consultation form asks for an estimated investment range so the first conversation can be realistic; a smaller range can still fit an individual service or a phased engagement. Advertising spend, AI usage, hosting, and third party subscriptions are separate costs that the roadmap identifies.

Do you work with businesses outside Chicago?

Yes. Our primary markets are Chicago and Chicagoland, New Jersey, and New York City, and much of the work happens remotely. Businesses elsewhere can get in touch; in person work is planned around the project where the scope calls for it.

Strategy consultation

Let’s architect your next stage of growth.

Tell us how your business operates today, where the bottlenecks are, and what you want to build. We’ll use that information to evaluate the potential scope of a complete overhaul.

  1. 01Send the formFour required fields. The rest helps us prepare a specific reply.
  2. 02Lucas reviews itHe evaluates scope, fit, and a realistic first phase.
  3. 03Talk it throughBook an optional call once your request is in.

Prefer email? lucas@fxxkagency.com

Your project inquiry
Services of interest

Investment ranges are qualification ranges, not fixed prices. A smaller range can still fit an individual service or a phased engagement.

Used to respond to your inquiry. This does not subscribe you to marketing. A meeting is optional after you send.

Full stack business overhauls.

Your next level requires more than another website.

Build the software, automation, acquisition, and operational infrastructure your business needs to move forward.

Software. AI. Marketing. One complete business overhaul.