FAQ
Questions buyers actually ask. Answers without the dance.
Everything buyers usually ask before working with us — services, money, ownership, and how engagements actually run. If your question isn't here, the strategy call is free and the answers are just as straight.
01 / Services & fit
What we do, and for whom.
What services does FXXK Agency offer?
Content creation, social media management, Meta (Facebook and Instagram) advertising, website design and development, landing pages and funnels, SEO and local SEO, Google Business Profile management, email and SMS marketing, analytics and conversion tracking, and fractional CMO leadership. Each is a real service page on this site with its own scope.
Do I have to buy the whole system?
No. Plenty of engagements are one scoped service — an ad account rebuild, a website, an SEO foundation. What's non-negotiable is that whatever we run gets proper strategy and measurement around it, because that's what makes the service work.
What industries do you work with?
Our industry pages cover the markets we know best: restaurants, bakeries, cafes, barbershops, salons, med spas, contractors, HVAC, manufacturing, elevator companies, dispensaries, retail and e-commerce, and professional services. Outside those, the fit depends on your buyer journey — that's a strategy-call conversation.
Where are you located, and does it matter?
The agency serves Chicago, New Jersey, and New York City, with New Jersey as home base. Most work runs remotely; content shoots and in-person sessions happen where geography allows. For everything else, the market matters more than the mileage.
02 / Money & ownership
Budgets, fees, and what stays yours.
The section most agencies bury. We lead with it.
What's the difference between ad spend and agency fees?
Ad spend is what you pay platforms like Meta or Google to show your ads — it goes on your card, in your account. Agency fees are what you pay us to plan, produce, and run the work. We keep the two visibly separate, and we don't take undisclosed margins on your media.
How much does it cost to work with you?
It depends on scope, which is why we don't publish package prices that would either overcharge simple work or underprice serious work. After a strategy call you get a specific scope with a specific number. The factors that move it: how many services, production volume, and how much strategy time your situation needs.
Is there a long-term contract?
Engagement structure is agreed per scope before anything starts — some work is project-based, ongoing work runs month to month with clear terms. What we avoid is the classic agency trap: a long lock-in that outlives your enthusiasm. The work should be the retention mechanism.
Who owns the ad accounts, pixels, and audiences?
You do, full stop. We work inside accounts that belong to your business. If we ever part ways, your history, audiences, and data stay with you — no hostage negotiations.
Who owns the website you build?
You own your website, domain, and content. We build on platforms your team can operate, and hosting/domain accounts sit in your name. The site is your asset — we just make it a better one.
03 / The work itself
Shoots, SEO, reporting, and onboarding.
How do content shoots work?
For content-heavy engagements, we plan shoot days in your business: a shot list built from the content strategy, captured efficiently so one session feeds weeks of posts and ads. You approve everything before it publishes. Frequency depends on your industry's content appetite — a bakery needs more than a manufacturer.
What should I expect from SEO, honestly?
Compounding returns on a delay. SEO builds an asset — rankings and content that keep producing without per-click cost — but it takes months, not days, and anyone guaranteeing a ranking is selling something. We scope SEO around real queries with business value and report progress transparently along the way.
What does reporting look like?
A plain-language report on a regular cadence: what we spent, what it produced (calls, orders, inquiries — not just clicks), and what we're changing next. Plus a weekly working review while campaigns are active. If a report needs a translator, it's a bad report.
How does onboarding work?
After the strategy call and scope agreement: access to accounts and assets, a diagnosis working session, then the growth plan. You'll know the plan, the numbers we're chasing, and the sequence before anything launches. Most onboarding friction is access logistics — we've made that part boring and checklist-driven.
Can you work with our in-house marketer or team?
Yes, and it often works well: your team keeps the daily pulse and brand knowledge, we bring strategy, specialist execution, and measurement. The fractional CMO service exists for exactly this — leadership and structure around people you already have.
What do you need from me to make this work?
Honest numbers, reasonably fast approvals, and an operation that can catch what marketing produces — answered phones, followed-up inquiries, fulfilled orders. Marketing amplifies your business; it can't run it for you.
Go deeper
The longer answers live here.
Next step
Still weighing it up?
Bring the unanswered questions to a free strategy call. Worst case, you leave with a sharper read on your own marketing.