Clear answers before we start.

We shape the content, design, customer journey, and functionality around your business. Technical foundations can be reused, but a bakery ordering experience and a manufacturer's quote process need different information and interactions. Custom work is about that fit, not a claim that every line of code starts from zero.

Yes. We assess the platform, content, customer journey, performance, and search setup before recommending improvements or a rebuild. Wix, Squarespace, WordPress, and Shopify can support strong websites. The decision depends on what your current setup needs to do.

Yes. This is how we usually work: start with a custom website, then grow into ads, creative, SEO, content, follow up, and systems with the same team. Fractional CMO leadership connects the priorities and execution. Each service is scoped around the need; a website does not commit you to a full marketing package.

CMO means chief marketing officer. Lucas provides marketing direction without a full time executive hire, helping set priorities and connect the website, campaigns, creative, content, search, and systems. FXXK can execute the agreed work as one team and collaborate with your existing people. The engagement defines which services, responsibilities, and ongoing involvement are included.

Yes. Meta ads, Google Ads, content, social management, SEO, automation, and marketing strategy remain active services. We can work with a suitable existing website or landing page and address gaps where they affect the project.

It is private mobile and web software built around how a business organizes its work. JV Design MFG and Serpent Drain each have their own CRM-style operations app. Features and integrations are defined per project, separately from the public website.

A standard customer relationship management platform provides an existing set of features and subscription terms. Custom software is designed around the workflows and information your business needs. We can also implement existing tools when that is the better fit. Development, maintenance, and third-party licenses are distinct scope considerations.

Our primary markets are Chicago and Chicagoland, New Jersey, and New York City. Published work includes manufacturing, food and hospitality, home services, and insurance. Most collaboration can happen remotely, with production and in-person work arranged where the scope requires it.

Ad spend pays the platform to distribute campaigns. Agency fees pay for the agreed strategy, creative, implementation, and management. They are different costs and should be understood separately when planning a campaign.

Scope depends on the customer journey, content and design needs, number of distinct page types, custom functionality, integrations, migration work, and support. An operations app has its own workflow and maintenance requirements. Deliverables, costs, and ongoing services are agreed before implementation.

Project terms and any ongoing service agreement are defined in the scope. Duration, payment terms, cancellation, and support depend on the engagement rather than a universal promise on this page.

Account ownership, access, and handover responsibilities are established before work begins. Existing platform rules and any third-party subscriptions also apply. We will clarify the arrangement for your accounts in the project agreement.

The agreement defines ownership, access, and delivery of the website and its assets. Hosting, domains, licensed fonts, software, and other third-party services can have separate terms and costs. We make those requirements part of the scope discussion.

We make useful business information easier to find and understand through clear service pages, crawlable content, relevant structured data, accurate details, and logical internal links. Google and search-enabled AI systems work differently. Google's established SEO practices remain relevant to its AI features; there is no special file or hidden prompt that guarantees inclusion.

No. Rankings, AI recommendations, inquiries, and sales depend on factors no agency fully controls. We can improve the website's technical foundation, content, relevance, and conversion paths, then evaluate evidence of progress. Custom code alone does not create authority or guarantee results.

We agree on measures relevant to the work, such as useful inquiries, orders, quote requests, search visibility, or campaign response. Advertising spend, social followers, website traffic, and sales remain separate measures. Tracking access, attribution limitations, and the review cadence are established for your engagement.

Launch support, maintenance, hosting responsibilities, and ongoing improvement are specified in the agreement. Where continued work is included, the next priority follows the business need: search visibility, campaigns, content, conversion improvements, or better operational tools.

Yes. We review your tools, available integrations, permissions, and team workflows before deciding what to retain, connect, or replace. Compatibility is checked during scoping. Your existing team can contribute business knowledge, content, approvals, and day-to-day operations.

Your business knowledge, access to relevant assets and tools, useful feedback, and time for approvals. You also need a clear way to respond to inquiries and deliver the work. We identify those responsibilities while planning the project.