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FXXK/ AGENCY

FXXK / Website Grants / Five projects

$60,000 in Website Grants.

Have a business? Building something new? Sitting on an idea?

Pitch it to me. I’m choosing five projects and building five custom websites for free. Each website is valued at approximately $12,000.

No purchase required. Five projects chosen personally. $12,000 per website, $60,000 in total website grants.

01 / Chosen personally
Five websites
02 / Total grant value / $12,000 each
$60,000
03 / Agency fee for the grant build
$0
04 / Business, startup, or idea
Any stage

What each $12K website includes

A custom website. A useful foundation.

Wix, Squarespace, Shopify, and other builders can all be useful tools. The difference is not the logo on the editor. It is the thinking, structure, implementation, and accountability behind what gets built.

A serious website should explain the company, answer real buying questions, create a path to action, load quickly, measure what happens, and give search systems enough context to understand the business.

01

Strategy before screens

Business and market research, UX planning, content architecture, search-intent mapping, and a clear job for every page before visual design begins.

  • Purpose-built pages—not a generic template
  • Service and customer journey architecture
  • Content shaped around real search behavior
  • Internal linking planned as a system
02

Custom interface + performance

A responsive interface designed around the business, with custom-coded components where they make sense and semantic HTML underneath the surface.

  • Fast mobile performance and image optimization
  • Accessible, semantic page structure
  • Conversion-focused layouts and clear calls to action
  • Lead and contact forms that actually work
03

Search infrastructure

The technical and on-page work that helps search engines crawl, interpret, connect, and present the company’s information accurately.

  • Metadata, Open Graph, canonicals, sitemap, and robots.txt
  • Organization, LocalBusiness, Service, and FAQ schema where valid
  • Local SEO and city/service-area architecture where strategic
  • Search Console and analytics readiness
04

Measurement + machine clarity

A site built to create action and explain the business clearly to both people and machines—without pretending there is a magic AI-ranking switch.

  • Analytics implementation and call-tracking preparation where relevant
  • Lead-generation paths and conversion optimization
  • Entity clarity across services, locations, credentials, and FAQs
  • Machine-readable information for AI-assisted discovery

Modern discovery

Your Website Should Be Discoverable Even When Nobody Knows Your Name Yet.

People do not only type a company name into Google. They describe a need, a location, a problem, or a product—and increasingly they ask an AI-assisted search experience for the answer.

Questions customers already ask

“Who is the best bakery near me?”

“Who can unclog my sewer line near me?”

“Who builds residential elevators?”

“Who provides this service in my area?”

GoogleAI OverviewsGeminiChatGPTGrokPerplexity

Google isn’t the only search bar anymore

Search engines and AI systems need context.

AI assisted SEO means using AI to help research, build, audit, and improve a website, with human direction and checks for accuracy and usefulness.

Visibility through AI search is a different job: making useful business information accessible and relevant to systems that search the web for answers, citations, and recommendations. Google, ChatGPT search, Grok, and Perplexity work differently. Clear services, credible proof, accurate details, and useful answers give them relevant material to find and customers something worth acting on.

WHO

Business + people

WHAT

Products + services

WHERE

Locations + areas

WHY

Expertise + proof

HOW

Clear page relationships

ANSWERS

Useful, specific content

Foundational SEO still matters in Google’s AI search experiences. There is no special schema, secret code, or text file that guarantees inclusion. Custom code gives us flexibility; useful content, credible proof, and accessible pages create the foundation for discovery. Rankings and AI recommendations are never guaranteed.

Reported real-world discovery

This Isn’t Theory.

A website should not sit online like a business card. It should become part of how the business is found, understood, trusted, and contacted.

01 / Local service business

Owner-reported

Serpent Drain

The owner reports that Serpent Drain previously had no meaningful visibility through these search and AI discovery channels. After the website and visibility work, he began receiving more jobs and inquiries from people finding the company through AI and search. Clear service information, local relevance, emergency call paths, and service requests give those customers a useful next step.

Serpent also has its own custom mobile and web operations app, built around the business’s needs. The public website helps customers find and contact the company; the private app supports the operation behind it.

The owner recently signed on his first house, a personal milestone alongside the reported business growth. That is part of his broader journey, rather than a claim that the website alone bought a house.

Visit serpentdrain.com

02 / Destination bakery

Client-reported

Magpie Bakery

Magpie has reported customers discovering the bakery through search and AI recommendations, then driving roughly one to two hours to visit. In one reported example, a customer said Grok recommended Magpie while they were using it in their Tesla, leading to a trip of about an hour and a half. This illustrates one route to discovery, without implying that FXXK controls Grok’s recommendations.

The owner also reports social growth from approximately 500 to approximately 8,000 followers and a broader menu. The owner reports an October 2026 storefront expansion to roughly two to three times its previous size as the bakery develops into a cafe.

These are separate parts of the business’s wider progress. The website supports the customer journey; it is not a claim that the website alone caused or financed every milestone.

Visit magpiebakery.com

Portfolio / The standard

See What I Actually Build.

Different businesses. Purpose built experiences. The grants are for this level of intent, with a website shaped around each selected project.

FXXK Agency website homepage with a cinematic dark tunnel interface

01 / fxxkagency.com

FXXK Agency

An editorial agency platform that combines immersive brand storytelling with a structured service, industry, case-study, and insight system.

Visit website
JV Design and Manufacturing website homepage shown in a browser frame

02 / jvdesignmfg.com

JV Design MFG

An elevator manufacturing and design website built around capabilities, projects, and quote requests. The owner reports receiving six figure projects through the website. JV also has its own custom mobile and web operations app tailored to the business.

Visit website
Magpie Bakery website homepage with cream and purple branding

03 / magpiebakery.com

Magpie Bakery

A distinct bakery presence designed around place, products, occasions, useful content, and the questions customers actually ask.

Visit website
True Cover Life insurance website with a split editorial hero and quote form

04 / truecoverlife.com

True Cover Life

An insurance website built around audience education and a thoughtful intake journey. The team reports more than $500,000 in cumulative advertising spend since 2025 to direct leads to the website. A full rebrand and marketing campaign are in development.

Visit website
Serpent Drain website homepage with dark green and orange service branding

05 / serpentdrain.com

Serpent Drain

A local service platform organized around drain services, service areas, urgent calls to action, and search-friendly business information.

Visit website

The Website Grant

$60K

A complete foundation for each selected business.

Five website builds, each valued at approximately $12,000. A total of $60,000 in agency work, with the scope of each build shaped around the selected business.

01

Positioning

  • Business + market research
  • Website strategy
  • UX planning
  • Core website copy strategy
  • Content architecture
  • Service-page structure

02

Design + build

  • Custom UI design
  • Custom development
  • Responsive mobile design
  • Lead capture system
  • Performance optimization
  • Launch support

03

Discovery

  • SEO strategy
  • Technical + on-page SEO
  • Local SEO architecture where applicable
  • AI / LLM discoverability
  • Schema markup
  • Search Console readiness

04

Growth foundation

  • Conversion optimization
  • Analytics configuration
  • Calls-to-action and inquiry paths
  • Machine-readable business context
  • Measurement planning
  • Post-launch handoff

Who can apply

You need an idea worth building. That’s it.

You don’t need a perfect business plan. You don’t need funding. You don’t even need an existing website.

  • 01Existing businesses
  • 02Brand-new startups
  • 03Local + service businesses
  • 04Restaurants + hospitality
  • 05E-commerce concepts
  • 06Creators
  • 07Software ideas
  • 08Professional services
  • 09People with an idea but no website
  • 10Companies that need a complete rebuild
  • 11People preparing to launch
  • 12Businesses currently living on social media

What gets my attention

Five projects. Chosen personally.

This is subjective on purpose. I want people to pitch me—not reverse-engineer an eligibility rubric.

  1. 01

    A founder story that makes me lean in

  2. 02

    A useful idea solving a real problem

  3. 03

    A business with clear room to grow

  4. 04

    A great local service with a weak online presence

  5. 05

    Someone genuinely committed to execution

  6. 06

    Something creative, unconventional, or hard to forget

  7. 07

    A company that better digital infrastructure could materially help

01

You pitch it

Tell me what exists, what should exist, and why the idea matters.

02

I review it

I personally read the submissions and follow up when something catches.

03

Five get built

We align on a realistic scope, then FXXK Agency does the serious work.

The application

Show me what you’re building.

It starts easy, then gets deeper. Your draft saves on this device so a long answer does not disappear if life interrupts you.

Five focused steps

Mobile-first and keyboard accessible

Private submission with clear confirmation

Application progress

Step 1 of 5: About you

20%
Step 1 of 5: About you

Step 01 / About you

Start with the human behind it.

Just the basics so I know who I’m talking to and how to reach you if the idea lands.

Straight answers

Read this before you overthink it.

The short version: yes, it is real; no, selection is not guaranteed; and no honest agency controls Google or an AI model.

Is this actually free?

Yes. I’m choosing five projects and providing each Website Grant scope without an agency fee. No purchase is required to apply, and applying does not obligate you to buy anything from FXXK Agency.

What does $60,000 in website grants mean?

Five selected projects will each receive a custom website valued at approximately $12,000, for $60,000 in total website grants. Each build includes the agreed strategy, planning, design, development, search architecture, conversion work, analytics readiness, and launch support. These are website services, not cash awards.

Do I need an existing business?

No. Established companies, early-stage businesses, and people preparing to launch are all welcome. A real commitment to the idea matters more than how old the company is.

Can I submit just an idea?

Yes. You do not need funding, a finished business plan, or an existing website. You do need enough clarity to explain what you want to build, who it helps, and why you believe it should exist.

Can I apply if I already have a website?

Yes. If the right move is a complete rebuild, your current site becomes useful context—not a disqualifier.

Can startups apply?

Absolutely. Pre-launch, newly launched, and operating startups can all apply.

Can local businesses apply?

Yes. Local service businesses, restaurants, shops, and professional practices are exactly the kinds of companies that can benefit from clearer positioning and stronger search infrastructure.

Can e-commerce businesses apply?

Yes. E-commerce concepts are welcome. The final scope still has to be realistic for one grant build, and that conversation happens with the selected applicant before work starts.

Do I have to pay FXXK Agency afterward?

No. There is no requirement to retain FXXK Agency after the included grant build. Any optional work or third-party operating cost outside the agreed scope would be discussed clearly before you choose it—never added by surprise.

How will the five projects be selected?

Personally and subjectively. I’m selecting five businesses or ideas I believe in and want to help build. This is not a random drawing and there is no rigid point system.

When will the five projects be selected?

Selection timing will be announced through FXXK Agency.

Can I submit more than one business?

Yes, if they are genuinely different businesses or ideas. Submit a separate, thoughtful pitch for each one rather than duplicate applications.

What if I am not selected?

There is no charge and no obligation. Your application remains private, and optional marketing consent is separate from the application itself.

Does SEO guarantee I will rank #1?

No. No legitimate agency can guarantee a number-one Google ranking. What I can build is the technical, structural, content, local-search, and entity foundation that gives search engines materially better information about the business.

Can you guarantee that ChatGPT, Grok, Gemini, or another AI will recommend my company?

No. Nobody controls what a particular AI system recommends. The work is to make the business easier to understand: clear entities, services, locations, expertise, structured data, crawlable pages, and useful supporting content. That improves the foundation for discovery without making a dishonest promise.

Five ideas get the full build

Come to me with something interesting.

Submit your idea