Lucas Mora
Founder & Chief Marketing Officer
Leads agency strategy and delivery direction: what gets built for each client, how the pieces connect, and where the agency is headed.
FXXK Agency Brand & Partnerships
Samara
Director of Brand & Partnerships at FXXK Agency
Building relationships that move brands forward.
Samara is the Director of Brand & Partnerships at FXXK Agency and the wife of Lucas Mora, the agency’s founder and Chief Marketing Officer. Her focus is building brand relationships, developing collaborations, and connecting businesses with the agency’s creative, marketing, and technology capabilities.
FXXK / AGENCYDigital business card
Samara
Director of Brand & Partnerships
FXXK Agency
Brand partnerships, collaborations, referrals, and new business conversations.
About Samara
The first conversation with the agency.
- Name
- Samara
- Title
- Director of Brand & Partnerships
- Company
- FXXK Agency
- Husband
- Lucas Mora, Founder & Chief Marketing Officer
- Focus
- Brand partnerships, client relationships, collaborations, and new business
Samara leads brand and partnership relationships at FXXK Agency.
She builds the relationships that bring brands, collaborators, and prospective clients to the agency, then helps each conversation reach the right part of the work: creative, marketing, or technology.
Her husband, Lucas Mora, founded FXXK Agency and serves as its Chief Marketing Officer. Samara’s role sits alongside his: where Lucas shapes strategy and delivery, she focuses on the relationships and opportunities that start new work.
If you represent a brand, have a collaboration in mind, or want to refer a business, Samara is the right first conversation.
Areas of focus
What Samara handles.
Four parts of the agency’s relationships, from the first introduction to an ongoing partnership.
- 01
Brand Partnerships
Building relationships with brands and shaping partnerships that make sense for both sides.
Start a partnership conversation - 02
Client Relationships
Supporting client relationships so every conversation with the agency stays clear, responsive, and focused on what the business needs.
How the agency works - 03
Collaboration Opportunities
Developing collaborations with brands, creators, and businesses that fit the agency’s creative, marketing, and technology work.
See the work library - 04
New Business Development
Connecting prospective clients with the agency and helping each new conversation reach the right services and people.
Explore the full overhaul
Working with Lucas
Two roles. One agency.
Lucas Mora and Samara are husband and wife. At FXXK Agency, their roles connect: Lucas sets the strategy and the direction of the work, and Samara builds the relationships and partnerships that bring new opportunities to it.
Samara
Director of Brand & Partnerships
Focuses on brand relationships and partnership opportunities: the conversations that bring new brands, collaborators, and clients to the agency.
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FXXK Agency projects
Explore the agency’s work.
A few of the brands FXXK Agency has worked with, across nightlife, food, and retail.
Nightlife & Events
~6K → 43.9K
Instagram followers, early collaboration to November 2026
Completed Client Case Study
Nightlife & Events
212 Group NYC
Meta advertising, event content, and ticket conversion campaigns for a New York nightlife brand that has grown from about 6,000 to 43.9K Instagram followers.
- Paid Advertising
- Social Media & Video
Active Client Case Study
Bakery / Food & Beverage / Ecommerce
Magpie Bakery
Website and Shopify ordering, SEO and AEO, content, video, social media, advertising, and custom operations software for a growing New Jersey bakery.
~500 → ~8,000Social followers · Owner reported
- Websites
- SEO & AEO
- Paid Advertising
- Social Media & Video
- Operations Software
Completed Client Case Study
Cannabis Dispensary / Retail
HudHaus
A New Jersey dispensary marketing system built from its early stages: strategy, Meta campaigns, social growth, video, content, and a direct mail campaign with measured redemptions.
$20,000Direct mail campaign investment · Owner reported
- Paid Advertising
- Social Media & Video
These are FXXK Agency projects. They show the agency team’s work, not a record of any one person’s individual contribution.
Partnerships and inquiries
Connect with Samara.
Brand partnerships, collaborations, referrals, and prospective client inquiries all start here. Send a few details and your inquiry reaches the FXXK Agency team, marked for Samara.
Partnership inquiry
FAQ
Questions about Samara.
- Who is Samara at FXXK Agency?
- Samara is the Director of Brand & Partnerships at FXXK Agency. Her role focuses on brand relationships, collaborations, and new business opportunities.
- Who is Lucas Mora’s wife?
- Lucas Mora’s wife is Samara, the Director of Brand & Partnerships at FXXK Agency.
- What does Samara do at FXXK Agency?
- Samara focuses on developing brand partnerships, supporting client relationships, and connecting businesses with the agency’s services.
- How can I contact Samara about a partnership?
- Use the partnership inquiry form on this page. Choose the type of inquiry, add a few details, and your message reaches the FXXK Agency team marked for Samara. You can also email the agency at contact@fxxkagency.com.