Industries
Different businesses. Different customer journeys.
A bakery, a drain company, an elevator manufacturer, and an insurance brand need different websites. We tailor the customer experience and information to how each business sells, then connect search visibility, operations software, and ongoing marketing where they solve a useful problem.
Food, hospitality & local retail
Menus, ordering, local discovery, and content that helps guests choose a visit.
Restaurants
Restaurant websites that make menus, reservations, ordering, and local discovery clear, with content and campaigns around your business.
Bakeries
Bakery websites for menu discovery, ordering, custom cake inquiries, and local search. See Magpie Bakery’s website and ongoing marketing story.
Cafes & Coffee Shops
Cafe websites with useful menu, location, and ordering information, supported by search visibility, content, and relevant ongoing marketing.
Beauty, wellness & appointment businesses
Services, portfolios, and useful booking paths for businesses built around appointments.
Barbershops
Barbershop websites that show services, work, location, and booking options, with local discovery and marketing shaped around the shop.
Hair Salons
Salon websites with portfolios, service information, and booking journeys, supported by local search, content, and customer communication.
Med Spas
Med spa websites for treatment education and clear consultation paths, with search visibility, content, and carefully scoped marketing.
Home & local services
Clear services, relevant areas, and direct paths to call or request help.
Home Services & Contractors
Custom websites, local search, and operations software for service businesses. Explore Serpent Drain’s discovery and operations app story.
HVAC Companies
HVAC websites for repairs, installation, and maintenance inquiries, with service area information and marketing for seasonal customer needs.
Industrial & B2B
Capabilities, real projects, and quote paths that support technical buying decisions.
Manufacturing
Manufacturing websites with capability information, project evidence, quote paths, and search architecture. Explore JV Design’s work and operations app.
Elevator Companies
Custom elevator industry websites with project galleries, capability information, and quote journeys. See JV Design MFG’s website and operations software.
Retail & e-commerce
Product businesses where the math is everything: acquisition cost, repeat rate, and margin decide what marketing is allowed to cost.
Dispensaries
Dispensary website strategy, accurate local information, and scoped content and customer communications, with platform and market restrictions considered.
Retail & E-Commerce
Retail and ecommerce websites shaped around product discovery, buying decisions, and checkout, with advertising and retention work where appropriate.
Professional services
Firms that sell expertise, where credibility is the product and the website is the first interview.
Not on the list?
The industry page is a head start, not a fence.
These guides explain how customer journeys differ by industry. The four featured case studies show actual client work. If your business is not listed, we can still discuss what your customers and team need.
Proof & places
Four businesses. Four different customer journeys.
Case study
Magpie Bakery
Custom web, ordering, content, and discovery alongside audience growth and an October 2026 cafe expansion.
Case study
JV Design MFG
Six figure projects reported through a custom manufacturing website, with a separate mobile and web operations app.
Case study
Serpent Drain
New search and AI inquiries reported after a custom website build, with software supporting the operation.
Case study
True Cover Life
A website serving paid acquisition since 2025, with a full rebrand and marketing campaign in development.
Next step
Tell us what your customers need to do.
We can discuss your website, inquiry or ordering paths, and the marketing or systems that would help your team next.