Hanz de Fuko / Paid UGC & product content
Hanz de Fuko: Two paid creator campaigns built around product discovery and purchase intent.
Hanz de Fuko hired Lucas Mora directly for two paid content campaigns promoting its hair products and face wash. Lucas handled the complete creation of the featured reel, developing promotional content designed to introduce the products and encourage purchases.
- Brand
- Hanz de Fuko
- Relationship
- Direct paid creator engagement
- Scope
- Two campaigns
- Products
- Hair products and face wash
- Services
- Paid UGC, promotional content, and reel production
- Objective
- Encourage product purchases
- Featured publication
- July 13, 2025
What we delivered for Hanz de Fuko · Completed Client Case Study
Part of the full business overhaul- The challenge
- Introduce hair and face care products and give viewers a reason to buy.
- Work delivered
- Paid UGC
- Promotional product content
- Reel production, from concept to finished edit
- Pillars involved
- 04 Video & Content
Brand background
The brand.
Hanz de Fuko is a California grooming brand with a product range spanning hair styling, hair care, and skin care. Its focus on personal style and individuality provides a natural setting for creator content that introduces products through a recognizable personality.
Background context from the brand’s public website, separate from the project details below.
The project
A direct relationship with the brand
Hanz de Fuko commissioned Lucas directly for two campaigns. The work brought his content creation and on camera presence into the brand’s product promotion, with hair products and face wash forming the focus of the engagement.
The campaign objective
The objective was to encourage purchases. The creative needed to introduce the products, make them relevant to the viewer, and support the brand’s promotional and advertising goals.
The creative approach
The approach centered on creator content with a commercial purpose. Lucas brought his personal presentation and content style to the promotion, connecting the featured products with the audience watching his content.
The linked Instagram reel provides a public example of the work. Published on July 13, 2025, it promotes Hanz de Fuko and identifies the commercial relationship through an advertising disclosure.
Lucas’s role
The featured reel, from concept through completion.
Lucas handled the featured reel from concept through completion. His responsibility covered the creative idea, production, on camera presentation, editing, and preparation of the finished content for publication.
- Creative idea
- Production
- On camera presentation
- Editing
- Preparation for publication
This project reflects his experience delivering paid creator content directly for a product brand, with responsibility for the complete reel rather than a single production task.
More about Lucas MoraFrom concept to publication
Four stages, from product to post.
- 01
Product focus
Build the content around the hair and face care products included in the engagement.
- 02
Creative development
Shape the reel around a clear promotional purpose and Lucas’s presentation style.
- 03
Production and editing
Create and assemble the finished reel.
- 04
Publication
Share the promotional content through Lucas’s Instagram presence with the advertising disclosure.
Deliverables and distribution
The campaign reel.
The engagement covered two paid campaigns. The available public reference is a promotional Instagram reel published on @fxxk.lucas.
The original reel is featured here as an example of the campaign content.
Project outcomes
Completed work, two campaigns deep.
The project resulted in paid promotional content across two directly commissioned campaigns, including the featured public reel. Its value in this portfolio is the demonstrated creative work: direct brand collaboration, complete reel production, and product content developed with purchases in mind.
- 2Directly commissioned campaigns
- Hair + faceHair products and face wash
- Concept to finishComplete creation of the featured reel
What this demonstrates
Creator presentation, built for commerce.
For grooming, beauty, and consumer brands, product content needs a clear purpose and a consistent creative voice. This engagement demonstrates Lucas’s experience combining creator presentation with commercial content production for a brand that hired him directly.
Sources
- Hanz de Fuko website (opens in a new tab)
The brand and its hair styling, hair care, and skin care range
- Hanz de Fuko brand history (opens in a new tab)
Brand background
- The featured reel on Instagram (opens in a new tab)
Promotional reel published by @fxxk.lucas on July 13, 2025, disclosed with #ad
Engagement details are provided by Lucas Mora. This case study is written and published by FXXK Agency, not by Hanz de Fuko, and does not imply the brand’s endorsement. No sales, reach, or advertising performance figures are published.
Hanz de Fuko questions
The project, answered.
What did Lucas Mora create for Hanz de Fuko?
Lucas Mora completed two directly commissioned paid content campaigns promoting Hanz de Fuko hair products and face wash. He handled the complete creation of the featured Instagram reel.
What was the goal of the campaigns?
The campaigns were intended to encourage product purchases through promotional content, with advertising also part of the intended use.
Where can I see the campaign content?
A featured Hanz de Fuko promotional reel was published on Lucas Mora’s Instagram account on July 13, 2025.
Watch the reel on Instagram (opens in a new tab)Related
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