Client story / HudHaüs / North Bergen, New Jersey
HudHaus: building a New Jersey dispensary through a complete marketing overhaul.
FXXK Agency helped HudHaus build its marketing presence from the ground up, then ran a direct mail campaign that generated an estimated $110,000+ in coupon redeemed order value from a $20,000 investment in its first month.
What we delivered for HudHaus · Completed Client Case Study
Part of the full business overhaul- The challenge
- A new dispensary needed customers before it had an audience.
- Work delivered
- Overall marketing strategy
- Meta advertising campaigns
- Direct mail campaigns
- Customer acquisition marketing
- Coordinated digital and physical advertising
- Social media management and growth
- Pillars involved
- 03 Paid Advertising04 Video & Content
The direct mail result
$20,000 invested. $110,000+ in customer spending. One month.
- Campaign investment
- $20,000
- Physical mailers distributed
- 20,000
- Coupon redeemed orders, first month
- 550+
- Average order value
- ~$200
- Estimated redeemed order value
- $110,000+
- Redemption rate (550 of 20,000)
- ~2.75%
- Gross order value to campaign spend
- ~5.5x
- Campaign cost per redeemed order
- ~$36
Client campaign results reported by FXXK Agency. Order value is the estimated gross value of coupon redeemed orders (550+ orders at an average of about $200). It is not profit, and it is not independently verified incremental revenue; some redemptions may have come from existing customers.
How the campaign worked
A physical offer, a counted redemption.
Direct mail did a job paid social cannot do for a dispensary: put a specific reason to visit into the hands of nearby adults, then measure the response at the register.
- 01
Target the surrounding market
We planned and executed a targeted physical direct mail campaign to reach customers in HudHaus’s surrounding market.
- 02
Put a reason to visit in their hands
20,000 mailers carrying a redeemable promotional offer were designed, printed, and distributed.
- 03
Redeem at checkout
Customers brought the offer into the dispensary and redeemed it during checkout, which made each response countable.
- 04
Count what came back
In the first month, more than 550 orders redeemed the offer, at an average order value of around $200.
- 01
$20,000
Invested in the campaign
- 02
20,000
Mailers with a redeemable offer
- 03
550+
Orders redeemed in month one (~2.75%)
- 04
$110,000+
Estimated redeemed order value
Reading the numbers honestly
Gross order value is not profit.
The headline figure multiplies 550+ redeemed orders by an average order value of about $200. It measures customer spending associated with the offer, which is what a campaign like this is designed to move.
What the numbers are
- Coupon redeemed orders counted at checkout
- Estimated gross order value: redemptions × average order value
- First month results of one campaign, reported by FXXK Agency
What they are not
- Profit or net return on investment
- Independently verified incremental sales
- A forecast of results for another business
Derived figures: about $1.00 of campaign investment per mailer, about $36 of campaign cost per redeemed order, and a redemption rate of about 2.75 percent.
Building the brand from zero
More than one channel, working as one system.
HudHaus opened in August 2024 as North Bergen’s first recreational cannabis dispensary, according to local press coverage. FXXK Agency supported the brand from its early stages, building its social media presence from a new account with no established audience.
Consistent short form content, professional video, and campaign creative gave people a reason to follow and visit. Meta advertising supported brand awareness and customer acquisition, developed to operate within Meta’s advertising policies and New Jersey’s rules for licensed cannabis businesses.
Direct mail then reached nearby customers in a way feed ads cannot for this category, and the offer turned attention into counted visits.
Instagram growth
Built from a new account
The audience was grown from zero alongside the store’s launch. The current follower count will be shown here once confirmed.
Advertising in a regulated category
Meta’s policies do not allow ads that promote or offer the sale of THC products, and New Jersey restricts where licensed cannabis businesses may advertise. We planned within those limits rather than around them. No account approval is ever guaranteed.
What FXXK Agency delivered
The marketing side of a full overhaul.
Equivalent to the marketing components of the full business overhaul. A custom operations portal was not part of this engagement.
Marketing strategy and execution
One plan across channels, from launch positioning to promotions and monthly priorities.
Direct mail marketing
A 20,000 piece targeted mail campaign with a redeemable offer, planned and managed end to end.
Meta advertising
Brand awareness and customer acquisition campaigns developed to operate within Meta’s policies and New Jersey’s rules.
Social media growth and management
The brand’s Instagram presence, built from a new account with no established audience.
Video production
Professional video for the brand, the store, and campaigns.
Short form content
Reels and short form edits produced for a consistent publishing rhythm.
Creative development
Campaign concepts, mailer creative, and promotional design.
Promotional strategy
Offers and timing coordinated across mail, social, and in store redemption.
Campaign measurement
Coupon redemptions counted at checkout and read against the campaign investment.
Campaign creative
The work behind the numbers.
HudHaus online
Explore the client’s website.
Visit hudhaus.co (opens in a new tab)About HudHaus
A licensed dispensary on the Hudson.
Public facts about the business, separate from FXXK Agency’s campaign reporting.
- Business
- HudHaus, licensed adult use (recreational) cannabis retailer
- Location
- 9001 River Road, North Bergen, NJ 07047 (Hudson County, New Jersey)
- Opened
- August 2024, North Bergen’s first recreational cannabis dispensary
- Store
- about 3,000 square feet, adults 21 and over with valid ID
Sources, checked November 6, 2026: NJ Cannabis Regulatory Commission, HudHaus LLC annual retail license (opens in a new tab); Hudson County View, grand opening coverage (August 2024) (opens in a new tab). Visit hudhaus.co (opens in a new tab).
Want a system like this?
Physical acquisition, connected to everything else.
The same approach can suit dispensaries, retailers, franchise operators, restaurants, and local service businesses with a defined market and a countable offer. Results differ by business; we plan and measure every campaign on its own terms.
Related
The services and market behind the story.
Service
Direct Mail Marketing
Targeted mail campaigns with offers, design, print, distribution, and coupon and QR tracking, coordinated with digital marketing.
Service
Meta Ads
Meta advertising built around your offer, creative, website journey, and conversion measurement, available as a direct engagement.
Service
Social Media
Social strategy, publishing, creative planning, and scoped community management connected to your website and customer journey.
Industry
Dispensaries
Dispensary marketing across local search, social and video, policy aware Meta campaigns, direct mail, and owned channels, planned within state rules.
HudHaus questions
The campaign, in plain answers.
What did FXXK Agency do for HudHaus?
FXXK Agency built HudHaus’s marketing from its early stages: overall strategy and execution, Meta advertising, social media growth and management, professional video and short form content, creative development, promotional strategy, a targeted direct mail campaign, and campaign measurement. The engagement was the marketing side of a full business overhaul; it did not include a custom operations portal.
What did the HudHaus direct mail campaign produce?
As reported by FXXK Agency, the $20,000 campaign distributed 20,000 mailers with a redeemable offer. In the first month, more than 550 orders redeemed the offer at checkout, at an average order value of about $200, for an estimated $110,000+ in redeemed order value. That is a redemption rate of about 2.75 percent and about 5.5 times gross order value relative to campaign spend.
Is the $110,000 figure profit or return on investment?
No. It is the estimated gross value of orders that redeemed the campaign offer (redemptions multiplied by the average order value). It does not subtract product cost, discounts, taxes, or operating costs, and it is not independently verified incremental revenue. Some redemptions may have come from customers who would have visited anyway.
How was the campaign measured?
Each mailer carried a redeemable promotional offer. Customers brought it to the dispensary and redeemed it during checkout, so redemptions could be counted at the point of sale and multiplied by the average order value to estimate order value.
Can dispensaries advertise on Meta?
Only within narrow limits. Meta’s advertising policies do not allow ads that promote or offer the sale of THC or psychoactive cannabis products, and ad approval is never guaranteed. HudHaus’s Meta campaigns were developed to operate within platform policies and applicable rules, with direct mail, social content, and local presence doing work that paid social cannot.
Could a direct mail campaign work for my business?
Possibly. Direct mail tends to suit businesses with a defined local market, a clear offer, and a way to count redemptions, such as dispensaries, retailers, restaurants, franchise locations, and home service companies. Results depend on the audience, offer, creative, timing, and market; HudHaus’s numbers are not a forecast for any other business.
Next step
Put a reason to visit in your customers’ hands.
Tell us about your market, your offer, and how you count redemptions. We will plan a campaign that can be measured, alongside the rest of your marketing. Reach Lucas at lucas@fxxkagency.com.