Solvere Services Ltd
Meta advertising • Debt relief lead generation
From 2023 to 2025, FXXK Agency founder Lucas Mora personally managed Meta advertising campaigns for Solvere Services Ltd, working directly with Steve Allison. The engagement focused on debt relief lead generation within an advertising account Lucas reports averaged approximately USD 25 million in annual spend.
Approximately
USD 25M
Reported annual Meta account spend
Approximately
USD 2M
Reported monthly Meta account spend
Engagement
2023 to 2025
Lucas Mora’s campaign management period
Approximate account level averages reported by Lucas Mora for the engagement. These figures describe advertising spend, not revenue. Lucas’s share of total account spend has not been separately documented.
The company
Solvere Services supports Licensed Insolvency Trustee firms in Canada through managed services. Its work includes marketing, customer service, quality compliance, finance, and legal support.
Within that business context, Lucas’s engagement focused on the acquisition side: running Meta campaigns that generated debt relief inquiries. The project connects FXXK Agency’s founder with substantial paid advertising experience in a sector where lead generation supports a wider client service operation.
Company background (Finbora Group, opens in a new tab)The objective
The campaign objective was to generate inquiries from people seeking help with debt. Meta advertising served as the acquisition channel, with Lucas personally running the campaigns during the 2023 to 2025 engagement.
Lucas reports that the campaigns generated leads for the business. This case study documents his campaign management role and the reported scale of the advertising account.
The role
Lucas worked directly with Solvere Services, with Steve Allison as his direct contact. Lucas identifies Steve as Solvere’s president and CEO.
His confirmed responsibilities centered on personally operating the Meta advertising campaigns and generating debt relief leads. The engagement forms part of the founder’s direct advertising experience presented by FXXK Agency.
Personally running advertising campaigns during the engagement.
Using Meta advertising to generate inquiries for the business.
Working directly with Solvere Services and Steve Allison.
The approach
The approach centered on a defined business objective: use Meta advertising to generate debt relief inquiries. Lucas managed the advertising activity, and the campaigns supplied leads to the business, according to his account.
The advertising role sat at the beginning of the customer journey. Debt resolution belonged to the wider business operation and is presented separately from campaign performance.
Campaigns personally run by Lucas Mora.
Leads generated for the business.
Handled by the wider business operation.
The figures
The figures below distinguish the scale of the advertising account from Lucas’s campaign management role and the wider business context.
| Metric | Reported figure | Meaning |
|---|---|---|
| Annual Meta account spend | Approximately USD 25 million | Approximate annual advertising spend reported by Lucas. |
| Monthly Meta account spend | Approximately USD 2 million | Approximate monthly advertising spend reported by Lucas. |
| Campaign management period | 2023 to 2025 | Years in which Lucas reports personally managing the campaigns. |
| Lead generation outcome | Leads generated for the business | Reported by Lucas; no numerical lead count or acquisition cost supplied. |
Lucas reports that the business supported by this engagement resolved debt totaling billions of USD annually. This describes the wider business operation. It is not company revenue or a financial result attributed to the Meta campaigns.
Project details, advertising spend, and business volume are reported by Lucas Mora. Public company information supports the business description. Campaign reports and attribution records were not supplied for this case study, so no lead totals, cost per lead, qualified lead rates, appointment rates, enrollments, acquisition costs, or ROAS are presented.
Solvere Services questions
Lucas personally managed Meta advertising campaigns for debt relief lead generation from 2023 to 2025. He worked directly with Solvere Services and Steve Allison.
They are approximate annual and monthly Meta advertising account spend figures reported by Lucas. They describe account scale, not revenue, and do not establish the exact share of spend personally controlled by Lucas.
Solvere Services is a Toronto based managed services provider supporting Licensed Insolvency Trustee firms in Canada, including through marketing and customer service.
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Next step
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