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Active Client Case StudySocial and video active · Website and ads not yet launched

MFK Hair Co · Beauty / Hair Salon

Social media and video for a salon, building toward a full acquisition system.

Ongoing social media management, Reels, and video production for a hair salon, with a new custom website and paid campaigns in development.

Client
MFK Hair Co
Industry
Beauty / Hair Salon
Project type
Social media management + video production
Services delivered
Social Media & Video
MFK Hair Co, upcoming website · preview build, not launched, desktop screenshotUpcoming website · Preview build, not launched

The challenge

A salon’s work is visual. Its marketing should be too.

For a hair salon, the work itself is the best advertisement: the transformation, the stylists, the feeling of the space. That only helps the business if it reaches people consistently, in the formats they actually watch.

MFK Hair Co asked FXXK Agency to take on its social media and video, with a longer term goal of connecting that content to a new website and paid campaigns that turn attention into bookings.

Our approach

Make content a system, then connect it to acquisition.

The current work focuses on producing and publishing on brand content consistently. The next phase connects that content to a new website and campaign landing experiences.

  1. 01

    Short form first

    Instagram Reels and short form video are produced and edited for how people discover salons today.

  2. 02

    On brand, every time

    Brand aligned creative and editing keep the salon’s look and voice consistent across posts.

  3. 03

    Publishing as a routine

    Social media publishing and scheduling keep the account active without relying on spare time between appointments.

  4. 04

    Strategy that looks ahead

    Ongoing content strategy is shaped so the same creative can later feed paid campaigns and the new website.

What we delivered

The services in this engagement.

Our full business overhaul is built from six core services. This shows exactly which ones this project includes, which are still ahead, and which were not part of the work.

  • Custom Websites

    In progress

    Website build in development (preview shown above)

  • SEO & AEO

    Not part of this engagement
  • Paid advertising campaigns · Campaign landing experiences · Customer acquisition strategy · Scaling social media and paid marketing together

    • Social media management
    • Video production
    • Instagram Reels and short form content
    • Content editing
    • Brand aligned creative
    • Social media publishing and scheduling
    • Ongoing content strategy
  • Operations Portals

    Not part of this engagement
  • AI Automation

    Not part of this engagement

Project showcase · Upcoming website · Preview build, not launched

The work itself.

MFK Hair Co, upcoming website · preview build, not launched, full desktop screenshot
MFK Hair Co, upcoming website · preview build, not launched, mobile screenshot

Mobile

A capture of the new MFK Hair Co website in development. It has not launched; the salon’s main domain currently presents a different website. Approved social and video content will be added when cleared for publication.

The results

What is running today.

FXXK Agency currently manages MFK Hair Co’s social media and produces its video content: Reels, short form content, editing, and scheduled publishing guided by an ongoing content strategy.

We are not publishing follower growth, booking growth, or customer acquisition figures for this engagement. The website and advertising campaigns have not launched, so no results are attributed to them.

SourceDeliverables described by the agency owner. No performance figures published.

Current status and next phase

Active Client Case Study

A real client engagement that is ongoing. Delivered work, work in progress, and planned phases are shown separately.

Social and video active · Website and ads not yet launched

  1. Social media and video

    Delivered
    • Social media management
    • Video production and Reels
    • Publishing and scheduling
  2. New custom website

    In progress
    • Website build in development (preview shown above)
  3. Paid acquisition

    Planned
    • Paid advertising campaigns
    • Campaign landing experiences
    • Customer acquisition strategy
    • Scaling social media and paid marketing together

Scope of this page

Delivered and ongoing: social media management and video production. The new website is in development and has not launched. Paid advertising is planned. No follower, booking, or revenue figures are claimed.

Related services

The services behind this project.

Each page explains the work, who it suits, and how a project starts. This project is an example of the work, not a promise of the same scope or results.

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Next step

Turn the work you do every day into content that brings people in.

Tell us about your business and how customers find you. We’ll discuss content, video, and the system that connects it to bookings.