NYC fashion & streetwear / Lucas Mora, featured through FXXK Agency
Lucas Mora helped bring together a New York City fashion production through outfit selection, styling, model sourcing, content creation, modeling, and brand promotion.
Source note. The 16 hour production and Lucas’s role are reported by Lucas Mora. Publication dates come from the Instagram posts. Brand history comes from Electric Sunshine’s website. No sales, reach, or audience figures are published for this project.
The brand
Electric Sunshine is a New York City clothing brand founded in 2014. Its emphasis on individual expression and distinctive clothing gave the campaign its creative foundation: styled looks, personality, and movement.
The brand describes its approach as individually crafted clothing. A campaign for that kind of label has to show the pieces clearly while letting the people wearing them bring their own character to the frame.
The project
Lucas Mora helped organize a 16 hour photo and video shoot for Electric Sunshine, contributing to both the preparation and the production. His involvement began inside the brand’s NYC store, helping select garments and style outfits for the camera.
Lucas’s role, as reported by Lucas
A collaborative production. Lucas is credited for his part of it, alongside the brand, the additional models, and the team behind the cameras.
The campaign / Published March 2024
Three of the multiple styled looks, as published on Instagram. The numbers come from the post captions; they label looks, they do not count them.
Showing Look #5 · 1 of 3
Electric Sunshine / Look #5
Movement
Published March 5, 2024
Look #5 · Movement
Lucas balancing on his hands in a black outfit with yellow accents. The most expressive frame in the set, built around motion instead of a standing pose.Instagram post connected to @electricsunshinenyc.iiiElectric Sunshine / Look #7
The black jacket
Published March 8, 2024
Look #7 · The black jacket
A close crop that keeps the attention on the black jacket: its shape, its texture, and how it sits on the body.Instagram post connected to @electricsunshinenyc.iiiElectric Sunshine / Look #11
The full outfit
Published March 12, 2024
Look #11 · The full outfit
A white graphic hoodie with gray pants, shown head to toe so the whole styled look reads at once.Collaborative Instagram post by @fxxk.lucas and @electricsunshinenyc.iiiThe original photographs live on the published Instagram posts. Each look is described here in full, so the details do not depend on opening them. No images are recreated or generated for this page.
Inside the production
01
Working with the clothing in person allowed Lucas to help assemble outfits around the pieces themselves. The work connected product selection with how each look would appear on a model, creating a consistent direction for the content.
02
Lucas also helped find additional models for the shoot and appeared in the campaign himself. His contribution combined support behind the scenes with direct participation in front of the camera.
Production sequence
The order the work came together. No hours or dates are assigned to individual stages.
Helping organize the shoot so the clothing, people, and plan were ready before the cameras were.
Working through the garments inside the NYC store and building each look around the pieces themselves.
Helping find additional models for the shoot, alongside Lucas modeling the clothing himself.
A 16 hour shoot capturing photography and video across multiple styled looks.
Sharing the finished content, including a collaborative post with the Classic collection account.
Creating and sharing the content
The production brought together photography and video across multiple styled looks. Lucas contributed to the content and helped promote Electric Sunshine through posts on his Instagram account, including a collaborative post with the brand’s Classic collection account.
Publishing record
Instagram post connected to @electricsunshinenyc.iii
Instagram post connected to @electricsunshinenyc.iii
Collaborative Instagram post by @fxxk.lucas and @electricsunshinenyc.iii
Publication dates, not the date of the shoot. Lucas’s posts appeared on @fxxk.lucas (opens in a new tab).
The delivered work
The resulting published content documents a range of outfits and presentations, from a clean black jacket portrait to an expressive movement image and a styled hoodie look. Together, the images show how clothing, styling, talent, and presentation came together within the production.
Listed under Social Media & Video in the work library. Advertising, websites, SEO, and audience growth are not part of this project.
Preparing a substantial shoot
A 16 hour photo and video day needs its clothing, people, and order of looks worked out before it starts.
Connecting product to picture
Selecting outfits in the store with the camera in mind, so each look is styled for how it will appear in the content.
Sourcing talent
Helping bring additional models into the production so the clothing could be shown on more than one person.
Creator and model
Contributing behind the scenes and in front of the camera, which keeps the creative direction consistent from setup to final frame.
Promotion after the shoot
Publishing the content through Lucas’s Instagram, including a collaborative post with the brand’s Classic collection account.
Credits and sources
The brand’s founding in 2014 and its approach to individually crafted clothing.
The Classic collection account connected to the published looks, including the Look #11 collaboration.
Electric Sunshine’s main brand account, listed for identification. It is a different account from the Classic collection.
Lucas Mora’s personal account, which shared the collaborative Look #11 post.
The 16 hour production and Lucas’s role are reported by Lucas Mora. Publication dates come from the Instagram posts. Brand history comes from Electric Sunshine’s website. No sales, reach, or audience figures are published for this project.
The brand’s later store activity, pop ups, and follower counts belong to Electric Sunshine and are not attributed to this project.
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Lucas Mora's digital business card: save his contact, book a call, and see what he builds with FXXK Agency.
Electric Sunshine questions
Lucas Mora helped organize a 16 hour photo and video shoot, select and style outfits, find models, create content, model the clothing, and promote the brand.
Lucas helped select and style outfits inside Electric Sunshine’s New York City store.
The project demonstrates Lucas’s involvement across fashion shoot preparation, styling, model sourcing, content creation, modeling, and promotion.
Look #5 was published on March 5, 2024, Look #7 on March 8, 2024, and Look #11 on March 12, 2024. Look #11 was a collaborative Instagram post between @fxxk.lucas and @electricsunshinenyc.iii, the brand’s Classic collection account. These are publication dates, not the date of the shoot.
No paid advertising is claimed for this project. The promotion was organic: the content was shared through Lucas’s Instagram, including the collaborative post. No sales, reach, or follower figures are published for this project.
Next step
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