Vale Lives / 2024 drop / New York City
For a Vale Lives drop in 2024, Lucas Mora worked as part of the content team, completed a professional photoshoot in New York City, and supported the brand through UGC and advertising. He also brought his resources and professional connections into the project to help the team execute.
The brand
Vale, also known as Vale Forever and Vale Lives, is an American streetwear brand, described on Grailed as known for its VALE STATE collegiate line. Each drop is its own release, with its own content to make.
The team
This drop was a team effort. Lucas worked as part of the content team; the brand and other team members carried their own parts of the release, and this page covers only his.
The production
Lucas completed a professional photoshoot in New York City for the drop, creating drop specific imagery for the release.
He also brought his own resources and professional connections into the project, helping the team execute the production.
The release
Beyond the shoot, Lucas supported the brand through UGC and advertising, promoting the drop to people online.
Lucas Mora’s role
Project evidence
A public post on @fxxk.lucas connected to Lucas’s work with Vale Lives.
Project Contribution
Lucas contributed a professional NYC photoshoot, UGC, advertising, and his resources and connections to the content team for the 2024 drop. Credit for the release as a whole belongs to the brand and the full team.
Contribution
A professional photoshoot completed in New York City for the drop.
Contribution
Imagery and content made for this release.
Contribution
Creator content supporting the brand.
Contribution
Paid promotion supporting the drop.
Contribution
Lucas’s own resources and professional connections, brought in to help the team execute.
Responsibilities are Lucas Mora’s own confirmed account of the work. Public background comes from the sources listed. No sales, spend, reach, or follower figures are published.
Background on the Vale streetwear brand
Public example connected to Lucas’s work with the brand
Vale Lives questions
For a Vale Lives drop in 2024, Lucas Mora worked as part of the content team, completed a professional photoshoot in New York City, supported the brand through UGC and advertising, and brought his resources and professional connections into the project.
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