Before FXXK Agency. Before the advertising campaigns, custom software, Shopify stores, and enterprise marketing overhauls. There was ABISS.
ABISS Apparel was the first clothing brand to sponsor Lucas Mora as a skater. How it led to FXXK Agency, and the planned Q1 2027 streetwear partnership.
Chapter one · Where it all started
ABISS Apparel was the first clothing brand to sponsor FXXK Agency founder Lucas Mora.
Through skateboarding, Lucas discovered the power of content creation, visual storytelling, and building audiences around brands.
That experience led to creating videos for clothing companies, collaborating with fashion brands, developing e-commerce marketing strategies, and eventually working with Shopify, Meta advertising, and digital customer acquisition.
ABISS wasn’t just another sponsorship.
Then and now
The original sponsorship and today’s partnership are different things. Lucas’s marketing, Shopify, and advertising skills were developed later in his career.
Then · The original sponsorship
What it is
What it is not
Now · Q1 2027 partnership
What it is
What it is not
The timeline
How ABISS shaped Lucas’s career, in order. Stages, not dates: no sponsorship dates or collaborations are invented here.
Where it started
ABISS becomes the first clothing brand to sponsor Lucas, as a skater and content creator.
The path
Through skateboarding, Lucas discovers content creation, visual storytelling, and building audiences around brands.
The path
Creating videos for clothing companies and collaborating with fashion brands.
The path
Developing e-commerce marketing strategies for clothing brands.
The path
Working with Shopify, Meta advertising, and digital customer acquisition. This came later in his career, not during the ABISS sponsorship.
Today
The full service marketing, software, and AI company Lucas leads today.
Q1 2027 · Planned
ABISS joins the FXXK Agency ecosystem as an official Q1 2027 campaign partner. Planned.
Chapter two · Q1 2027 growth partnership
In Q1 2027, ABISS is joining the FXXK Agency ecosystem as an official campaign partner, featured as a fashion and streetwear partner of the campaign.
The agency is preparing to bring its marketing infrastructure, content distribution capabilities, advertising strategy, and growing network of creators to support the brand’s next stage of growth.
The same brand that helped Lucas get started will now have an opportunity to benefit from the agency he built.
“They believed in me before I built the agency. Now we’re coming back to help them grow.”
From our first sponsorship to our next chapter of growth. Full circle.
Questions
ABISS Apparel was the first clothing brand to sponsor Lucas Mora, FXXK Agency’s founder, as a skater and content creator, years before the agency existed. In Q1 2027, ABISS is joining the FXXK Agency ecosystem as an official campaign partner.
No. During the original sponsorship, Lucas was sponsored as a skater and content creator. He did not manage Meta ads, run Shopify operations, or produce revenue results for ABISS, and FXXK Agency has not run paid campaigns for the brand. Shopify, Meta advertising, and customer acquisition came later in his career.
A planned growth partnership: driving qualified traffic to abissapparel.com, growing the brand’s Instagram audience, expanding awareness through FXXK Agency’s creator ecosystem, supporting organic content and distribution, exploring paid advertising, improving e-commerce conversions, and building a long-term marketing strategy. These are goals, not completed results.
The Q1 2027 campaignNo. $250,000 is the planned total for the whole Q1 2027 campaign across the agency ecosystem, spread across all of FXXK Agency’s offers and partners. It’s a plan for the whole campaign, not a budget for any one offer, partner, or creator, and no allocation, traffic, or results are promised.
Through skateboarding, Lucas discovered content creation, visual storytelling, and building audiences around brands. That led to creating videos for clothing companies, collaborating with fashion brands, developing e-commerce marketing strategies, and eventually working with Shopify, Meta advertising, and digital customer acquisition, the skills behind FXXK Agency.
Lucas Mora’s cardOn its own website, abissapparel.com, and on Instagram at @abissapparel. FXXK Agency did not build the ABISS website.